As we close the chapter on one of the most interesting decades in history, we’re looking ahead at what opportunities and trends 2020 and the new decade will bring.
Here are a few social media-specific trends to keep an eye on in the New Year:
Rising popularity of Stories
A recent report by Hootsuite states that 64% of marketers either already have incorporated Instagram Stories into their strategies or plan to in 2020. With the rising growth of Facebook Stories, we’re wondering which platform will introduce this type of feature next.
TikTok gaining more traction
As of October 2019, TikTok surpassed Twitter in the number of active users with more than 500 million to Twitter’s 330 million, making it the 9th most used social media platform heading into 2020. If you haven’t already downloaded it, I suggest you do so ASAP!
Video’s reign as king will continue
It’s no surprise that video content continues to garner the bulk of engagements on social media. According to Cisco, by 2022, 82% of all online content will be video content, meaning you should brush up on your iMovie skills while there’s still time.
Not just influencers, but “micro” influencers (and UGC)
Research shows that 59% of marketers plan on increasing their influencer budget in 2020. But over the course of the last year, large influencers have begun to lose trust among their followers. Many users are jumping ship and instead looking for smaller, more niche influencers to source inspiration from.
That being said, brands should look to partner with influencers who don’t oversaturate their feed with #ads and instead partner with brands they actually support. Some brands are even moving away from influencers altogether and using UGC (user-generated content) instead!
Groups on groups on groups
From LinkedIn to Facebook, social media users are flocking to groups to find like-minded individuals with similar interests. In fact, there are over 200 conversations happening per minute in LinkedIn Groups. Brands can jump on board with this trend by creating public or private groups for their most loyal followers and use them to give first-looks, special discounts, source ideas, provide customer service and more.
Augmented reality – it’s here!
You may think of AR is a futuristic ideal, but popular filters on Snapchat say otherwise – remember the gender-swap filter craze of May 2019 or the age-modifying filter that makes you look like your grandparents? Facebook, Snapchat and Apple are all competing to see who can roll out the first (and most popular) pair of AR glasses, allowing users to overlay digital effects on their real-world view, in 2020.
And if you’re just too busy to keep up with the latest social media trends, we can help! Set up a consultation with Lauryn Gray to learn more about our social media management services.