Dittoe PR Secures 100 Guests, 2.7 Million Impressions for Hickory House Grand Opening

Think all we do is media relations? Think again.

While we have mastered the intricate art of media relations, Dittoe PR is willing to tackle any role – such as speech writer, tour guide and even barista – to produce the results our clients want.

Most recently, our multi-faceted team was put to the ultimate test. Dittoe PR was enlisted to plan a grand opening event for Hickory House, Indiana’s newest and most comprehensive drug rehabilitation and alcohol addiction treatment center. In addition to overseeing the entire event planning process from start to finish, we were also tasked with executing a tailored media relations strategy.

The challenge? The event was less than 45 days away, and the facility wouldn’t be completed until just days before its grand opening. Fortunately, our extensive experience in planning similar events for clients prepared us to tackle this project.

Hickory House in Greenfield, Indiana

Leading up to the event, Dittoe PR handled an enumeration of responsibilities. This included assembling the entire run of show, creating and designing marketing collateral and sending out event invitations. Our team also secured more than 100 event attendees, assisted with speeches for speakers, assembled gift bags for guests, secured vendors and much more. On the day of the event, the Dittoe PR team was also responsible for leading tours of the facility for guests, emceeing the event, answering Hickory House related questions for event attendees and other relevant duties.

Hickory House Clinical Director speaking with WTHR-TV about the Grand Opening event

Simultaneously, our team implemented and executed a tailored media relations strategy focused on inviting media to receive individualized tours of the Hickory House facility before patients arrived. Dittoe PR’s efforts resulted in 20 media placements, including WTHR-TV (NBC), WISH-TV (CW), WXIN-TV (FOX) and the Greenfield Daily-Reporter. Within a couple of days, media placements totaled more than 2.7 million impressions and an ad equivalency value of nearly $44,000.

Interested in learning more about Dittoe PR’s work in events? Request a consultation to learn how we can make your next event a success.

Finish the School Year Strong with Dittoe PR’s Spring Internship Program

A challenging spring semester internship experience could be what you need to successfully land a summer job! We’re weeding through resumes to find the best of the best to complete our team this Spring. If you’re interested in experiencing PR agency life and gaining real-world knowledge by working with bright and talented professionals, then Dittoe Public Relations may be the place for you! Please carefully review the internship description below.

internship-2

Requirements/Skills: Public relations interns will be actively enrolled in, or a recent graduate of, a university journalism, public relations, marketing, advertising or other related program. Current students will preferably have at least sophomore standing. The individual must demonstrate an understanding of basic media relations skills, solid writing skills, an ability to interact professionally with clients, attention to detail and good judgment.

A working knowledge of computers, as well as word processing and database management software is necessary. The public relations intern will be mentored by the intern director and will work closely with the firm’s account coordinators, account executives and senior account managers. Spring interns will work 20-40 hours per week. Prior relevant experience is preferred.

Responsibilities: We are looking for paid interns to work with us on a wide variety of client projects, including but not limited to:

  • Drafting basic public relations created content including news releases, fact sheets, media advisories, media pitches, client meeting summaries, status reports, social media posts and other materials as directed
  • Carrying out special event planning activities and arrangements as outlined by the intern director
  • Attending and participating in client meetings, media training sessions, presentations and brainstorming sessions as directed
  • Assisting with the development, research and updating of media lists and other databases. Other tasks include database creation, data entry and update additions and corrections
  • Assisting with administrative duties including sorting, collating, stuffing envelopes, mailings and other administrative functions as assigned
  • Supporting the firm’s efforts by drafting client-ready materials and performing research activities
  • Assisting firm staff with other client, business development and firm management projects as needed

meeting

To Apply: Please email a cover letter, resume and three varying writing samples to:

Britny Kalule, Senior Account Manager and Intern Director
britny [at] dittoepr [dot] com

No phone calls please. The deadline to apply is 5:00 PM EST on Friday, November 11.