Four Benefits to Open Work Spaces

When stepping into the Dittoe PR office, you’ll notice we set things up a little differently than the traditional corporate office setting. We believe collaboration helps our team improve and excel by encouraging group brainstorms, team meetings, tactical collaboration efforts and more. So, we specifically designed our office space to be open concept so we could better serve our clients and each other.

 

According to American Express Forums, people are 12 percent more likely to report being happy with their job when they have freedom and autonomy in their work environment. We believe that in order for creative companies to flourish, an open work environment or combination of open and offices should be available to employees. There are several advantages to providing this type of environment for employees.

 

Breaks down the silos of a traditional working environment.
When organizations get into a silo mentality, it means most employees or groups aren’t sharing information or acknowledging each other. This can lead to reduced employee morale and lack of collaboration and teamwork, which negatively impacts operations and the overall wellbeing of the business. But, when the office is shifted into an open environment, the silos are lifted. Employees are able to interact more and share a unified vision, allowing the workplace to achieve success in the highest capacity through collaboration. Dittoe PR hosts regular team brainstorm sessions, as well as provides various collaborative working spaces for employees.

 

Minimizes rigid work schedules.
Not only do open workspaces invite collaboration, they also instill a greater belief in being flexible while we work. We learn to move with the ebb and flow of the day when we’re closely working with our peers. Open workspace helps us create a balance between head-down work and light-and-fun engagement with fellow team members. If you’re easily distracted in a way that negatively impacts your work, this may not be for you, however.

 

Invites collaborations in real-time.
When reviewing new hire applications, it’s common to see the phrase, “works well with a team,” but with open work spaces, it will be put to the test. Granting employees the opportunity to collaborate at any given time allows creative ideas to flow without the need to set up a formal team meeting. In PR, things can unfold quickly and require a speedy response. Having a sounding board visible and present allows the team to collaborate in real-time and quickly deliver results to the client.

 

Builds closer relationships between employees.
From recapping what happened over the weekend, to supporting one another through difficult times, the Dittoe PR team uses its open work spaces to build a strong foundation of friendship between its employees. With an open work space, your company can grow closer, creating a “we’re in this together” mentality.

 

Although open work environments have its share of cons, such as workplace banter and noise, the opportunities it holds outweighs the cons, in our opinion. Dittoe PR is relentless in the pursuit of excellence for our clients and prides itself on exceeding expectations every day with custom PR strategies, innovative ideas, flawless execution and results. We owe most of that to our daily collaborations, relationships with each other and, of course, the dedication to our clients.

 

Interested in seeing how a strategic plan could benefit your business? Contact Lauryn Gray at lauryn@dittoepr.com or request a consultation today.

Why Setting a PR Strategy Makes all the Difference

Public relations has the power to build platforms of perception, influence, credibility and prominence. At its cornerstone is strategic planning, which provides a foundation for all actionable communication activities. It also establishes clear-cut goals and builds upon realistic expectations for each client to guarantee success while simultaneously increasing brand awareness.

 

At Dittoe PR, we firmly believe that a one-size-fits-all approach to strategic planning does not exist. They’re built on similar formats of interrelated components, but take different forms, serve specific needs and possess varied purposes. That’s why we work with each client closely to determine the best action plan to meets their business goals and objectives.

 

For those still skeptical on the importance of strategic planning, here are a couple of reasons why setting a PR plan makes all the difference.

 

Analyzes the situation.

Before assembling the plan, the team should complete an audit of the client’s needs to help craft the strategy’s foundation. This process incorporates research to understand the current marketplace landscape as well as the client’s previous PR and marketing efforts and results.

 

When drafting an insightful situation analysis, make sure the client’s position in the marketplace, marketing strategies and public perceptions to market conditions are clear and an analysis of stakeholder communities is included. This will help outline the various tactics when determining the best strategies to implement on behalf of the client.

 

Defines goals and objectives.

It’s impractical to begin activating on any PR ideas without formulating a clear strategy, so the next step is to outline SMART goals. These goals should be:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

 

After the goals are established, consider the actions plans, ideas and objectives to help work toward these goals. These strategies should include methods of communication, key messages and other activities related to reaching your goal. This also means outlining various tactics to secure media coverage, such as newsjacking, evergreen story ideas, thought leadership campaigns and more.

 

Helps understand audiences.

Knowing your target audience and determining which group to communicate with is important for an effective PR plan. For instance, if your client’s core group of customers are baby boomers, there is less productivity targeting them through channels like Instagram. It would be more effective to communicate to this audience through print newspapers or television segments.

 

In addition, it is helpful to discuss the audience with your client as it can critically affect campaign results. If the client has multiple types of audiences, you’ll need to ensure that messaging, tactics and channels are tailored for each group to ensure the plan is executed effectively.

 

Reaffirms scope of work.

Scope of work is extremely important as this allows clients to understand the roles and responsibilities of the PR team. Each tactic included in the plan should reaffirm how it will be executed and who will be responsible for accomplishing this goal. In addition, this also helps define success for your client and better protects the PR team from unrealistic expectations or out-of-scope demands.

 

Establishes measurement and KPIs.

Successful communicators do not wait until the end of campaign to evaluate. Therefore, an approach to measurement and reporting should be set during the planning process and taken into consideration regularly throughout a campaign in order to monitor and assess.

 

Reporting could include media relations analysis, event management metrics, social media engagement and so much more. PR professionals should also compare a client’s coverage to competitors regularly to determine growth in overall Share of Voice.

 

If possible, integrate business results such as sales, engagement results and website traffic to connect communications objectives with business objectives. This allows you to evaluate and adjust as needed to keep strategies driving toward goals.

 

Strategic PR plans executed by professional and results-driven PR teams make all the difference. If you think your business could benefit from PR, contact Lauryn Gray at lauryn@dittoepr.com or request a consultation today.

How to Be Proactive With PR: Creating Coverage Out of Thin Air

Public relations professionals thrive during times of client chaos. From product launches and grand openings to initiative and campaign announcements, we basically drool at any opportunity to secure media interest. However, it’s when things calm down that our talents are put to the test.

 

When a lull in client announcements arise, securing coverage can seem near impossible and simply waiting around is never an option. Therefore, our roles require strategic thinking and proactive execution that continues the momentum of telling our clients’ stories.

 

Here are three ways you can take a proactive approach to public relations in order to keep brands in the news:

 

Mark your calendar.

When you’re in proactive PR mode, it’s important to not neglect the basics. Classic strategies can prove wildly successful, that’s why creating a content calendar is the first step toward a proactive approach. Housing all your client’s upcoming product releases, events, and initiatives, as well as any known opportunities to tell their story, will allow you to strategically plan out each PR move in advance.

 

Take it a step further by incorporating any holidays or events into your calendar that align with your client’s messaging. For instance, leveraging national holidays and foodie days between announcements can help garner media coverage for clients while presenting the opportunity to tease any upcoming announcements.

 

Stay trendy.

Often times we get so caught up in our ongoing strategies that we forget to look at the bigger picture. Instead of simply focusing on your client and its direct market, try consistently tuning into what people are talking about worldwide to help keep a pulse on any trends that may present opportunities.

 

The key to capitalizing on a trend is to get on board while the conversation is just picking up. Wait too long, and your brand will be left behind while the trend takes off—without you.

 

Look back at it.

Anticipating future trends is an effective proactive PR approach, but another great way to create media opportunities when things seem slow is to look back at coverage from the previous year. The media industry is rather habitual, with many outlets following a very similar editorial calendar each year. Review past coverage and get creative to give your client a competitive edge on these seasonal topics.

 

The cheer says it best: B-E AGGRESSIVE. The best way to secure coverage is to go after the opportunities they want, as well as the opportunities they may know exist. By implementing these proactive PR approaches and mastering the basics, your agency will help drive the conversation and maintain a steady stream of client coverage.

 

Interested in a proactive PR strategy? Contact Lauryn Gray at lauryn@dittoepr.com to explore what Dittoe PR could do for you.

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