Dittoe PR Scores a Hole-in-One with Carry The Game

Announcing a brand-new initiative at an industry’s largest trade show is no small feat, but Dittoe PR is always up to the challenge.

 

The Western Golf Association (WGA), a long-time client of Dittoe PR, knew they wanted to make a splash in the industry when they announced their newest venture, Carry the Game. It’s an initiative that aims to change the face of youth caddying in the U.S. and would take golfers, clubs, and organizations across the industry coming together to make this initiative a success.

 

The best time to announce a new industry-wide initiative is when everyone in the industry is together, right? That’s why the WGA set their sights on announcing Carry the Game at the PGA Merchandise Show, hosted Jan. 23–26, 2018, in Orlando. The PGA Merchandise Show is the golf industry’s leading trade-only event. PGA and golf industry professionals gather together to discover the latest trends in golf equipment, technology, apparel, and accessories, as well as to learn about what’s happening in the golf industry.

 

Enter Dittoe PR.

 

With brand new, never-before-seen initiatives such as Carry the Game, it’s important to begin by establishing a knowledge base, or making sure your audience in informed. Dittoe PR started by drafting a press release, FAQ, and fact sheet to share with reporters, acting as a one-stop-shop of information for anyone who needs it. We bundled all this information into comprehensive media kits and included photos of the student caddies for reference.

 

Facts in hand, it was time for our team to pull from our past golf industry experience to secure media interest.

 

If you’re new to media relations, you may be surprised by just how many news outlets and blogs there are for various industries. There are dozens, if not hundreds, of golf magazines, blogs, radio shows, and podcasts. The major outlets such as Golf Digest and The Golf Channel may dominate the airwaves, but local golf associations have their own publications, and just about anyone who loves golf wants to talk about it. Dittoe PR researched and reached out to them all, with one caveat: No one could share information about Carry the Game until the first day of the PGA Merchandise Show.

 

Dittoe secured 17 on-site interviews for three WGA staff members who appeared on TV shows, on podcasts, in magazines, and in blogs. A Dittoe PR team member traveled to Orlando with the WGA team to assist on-site by coordinating meeting times, supplying the ever-important media kit, and ensuring both reporters and the WGA had everything they needed.

 

Not long after the PGA Merchandise Show, the coverage began pouring in!

 

 

In total, our outreach also garnered media interest from an additional 30 outlets, including Golfweek, Golf Digest, Golf Talk America, and the Daily Herald. Interviews with the WGA occurred well into March.

 

At the conclusion of Dittoe PR’s partnership in announcing Carry the Game, the WGA saw 63 secured stories, over 95 million media impressions, and an estimated ad value of over $800,000.

 

Interested in earning media attention for your next big announcement? Request a consultation with us today!

What is Public Relations? [Part 2]

Often times when people think of public relations, they think of high-class parties and frivolous networking –  as if we all are living the life of Samantha Jones, but as my colleague Vanessa Staublin demonstrated in part one of this series, public relations is much more than meets the eye.

 

After just a year in the public relations industry, I have contributed to numerous strategic campaigns all entailing services as unique as the clients they are designed for. From event planning to content creation, media relations to graphic design, the public relations industry is ever-changing and so is my job as a #PRpro.

 

Executing social media campaigns.

Whether you’re a millennial or not, maintaining a social media presence is crucial in today’s world.  And though it may be daunting, don’t fret! At Dittoe PR, we eliminate the headache by crafting and executing social media campaigns tailored to each clients seeking exposure in the social world. From Facebook, Instagram and LinkedIn, to Twitter, Snapchat, YouTube, Pinterest and more, it is important to take every platform into consideration and pinpoint which one will best support the messaging and motives of our clients.

 

We don’t stop there though; our entire staff of PR pros consistently contributes to our agency’s social platforms. While we often post client-oriented coverage to increase exposure, we also feature creative content that gives our followers a taste of our funky-fresh office and provide a behind-the-scenes look into the world of public relations.

 

Designing client content.

If Instagram has taught us anything, it is that presentation matters. Here at Dittoe PR, we get giddy at the opportunity to ‘wow’ our clients by creating content that is both effective and visually appealing. Whether it is monthly reports, case studies, or Snapchat filters, we pride ourselves on crafting quality copy that not only aligns with our clients’ messaging, but our agency’s as well.

 

Communicating visually is just as important in PR when strategically working to reach audiences and produce results. When properly designed, graphic elements can even establish professional credibility and engage audiences on a deeper level. Utilizing graphic design sets our agency apart from the rest and serves as a major asset for our client services.

 

If you’re company is looking to secure more media coverage or is in dire need of a social media revamp, we’re just a click away from executing the right strategic plan based on your company’s unique needs.

Instagram Story Tips for Building Your Brand

With more than 83 percent of users worldwide unhappy with the new platform update, Snapchat’s usage could see a big decline in the coming months. Instagram has been making changes too, and – aside from the lack of a chronological timeline – users seem to be pleased with the updates. New Instagram Story features include various font styles, new stickers and gifs, highlights, and more, all of which have users sharing content now more than ever.

 

In 2017, Facebook announced that Instagram Stories surpassed its competition, gaining more than 250 million daily active users in its first year. And with 100 million more people using Instagram Stories than Snapchat, it’s no surprise that businesses are starting to take advantage of this widely used feature.

 

By allowing users to share photos and videos separate from the main Instagram feed, Instagram Stories provide an additional way to share exclusive content that lasts for only 24 hours before disappearing. With an Instagram business profile, marketers can track impressions, followers, and engagements, as well as manage promotions. The Instagram Story feature allows marketers to track the number of views, the number of people who exited (swiped away from) your story, and the number of people who re-watched (tap-back) or skipped ahead (tap-forward).

 

Below are a few tips for using Instagram Stories to build your brand:

 

Give exclusive access and deals.

Because Instagram Stories only last for 24 hours, it’s the perfect way to deliver exclusive offers to your followers. Business can either (a) post a special offer/discount code directly to the Instagram Story or (b) refer viewers to the link in your Instagram bio, containing a direct link to a landing page for the special offer. By creating a sense of urgency, followers will be more likely to pay attention and engage as a result.

 

Provide a look behind the curtain.

Your followers continue to follow you for a reason, most likely because they’re interested in what you’re doing or offering. By sharing the creative process or giving a look behind the well-edited curtain, brands can give followers a peek at what goes on behind the scenes through content on their Instagram Story.

 

Let influencers take the reign.

By partnering with influencers that connect with your audience to conduct Instagram Story takeovers, brands can offer different perspectives for their followers. Hosting regular guest segments can provide both a variety and consistency of content for your followers to connect with. By promoting the takeover on the guests’ profile, brands can gain additional engagement and brand recognition from the influencers’ followers as well.

 

Collect feedback and increase engagement.

Aside from asking followers to ‘comment below’ to get their opinions, brands can take advantage of the Instagram Story feature that allows businesses to solicit additional engagement in the form of a two-answer poll. Post a question to your followers and they can simply select one of two responses, all of which are tracked in the Instagram Story metrics. Brands can also open their inbox to followers by asking them to ‘direct message’ (DM) them with responses, ideas, and more.

 

Tag your location.

By using the geolocation feature via Instagram Story, brands can tag and share their location for additional engagement. Instagram auto-populates locations near you or your business for simplified use, but brands can create a new geolocation tag using Facebook. From popping up on the Instagram ‘Explore’ page and finding local influencers to locating new followers and seeing who’s tagging you, the geolocation feature allows brands an alternate avenue to connect directly with other Instagram users.

 

Link to additional content.

For brands with verified accounts with more than 10,000 followers, adding a URL to the Instagram Story is a great way to link to additional content online. This feature can be used for promoting a new blog post, linking directly to a sale, or directing traffic to a partnered site. Brands who aren’t verified, or who have less than 10,000 followers, can still gain web traffic through Instagram by using their Instagram Story to direct followers to the link in their bio.

 

Need help creating content, increasing engagement, or generating brand awareness via social media? Request a consultation with us today!

 

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