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How to Build A Successful Media List to Generate Coverage

by Kasie Pieri | Nov 8, 2018 | Client Coverage, Media Relations

The biggest part of our job is earning media coverage for our clients, which is done by pitching stories and developing relationships with journalists. Doing this effectively requires a strong media list, which is one of the key components to successful PR. Now, you...

How to Be Proactive With PR: Creating Coverage Out of Thin Air

by Dittoe PR | Jul 26, 2018 | Client Coverage, Communication, Media Relations, Public Relations

Public relations professionals thrive during times of client chaos. From product launches and grand openings to initiative and campaign announcements, we basically drool at any opportunity to secure media interest. However, it’s when things calm down that our talents...

Tips for Securing National Media Coverage

by Mallory Smith | May 10, 2018 | Client Coverage, Client Relationships, Media Relations, Media Strategy, Public Relations

“No thanks.” “Not at this time.” “I appreciate your persistence, but I’m not interested.” If you’re in PR, you’ve more than likely received a response similar to this from national media journalists. In my five years at Dittoe PR, I’ve heard this, well… too many times...

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