How to Build A Successful Media List to Generate Coverage

The biggest part of our job is earning media coverage for our clients, which is done by pitching stories and developing relationships with journalists. Doing this effectively requires a strong media list, which is one of the key components to successful PR. Now, you may be wondering, what is a media list? Simply put, its compilation of reporters organized for the sole purpose of pitching them story ideas on behalf of your client. Its highly organized and updated frequently to accommodate today’s fast-paced, ever-changing journalism landscape. It’s also customized per story idea. If this sounds like a ton of work, it [...]

By |2018-11-08T13:54:52-05:00November 8th, 2018|Client Coverage, Media Relations|0 Comments

How to Be Proactive With PR: Creating Coverage Out of Thin Air

Public relations professionals thrive during times of client chaos. From product launches and grand openings to initiative and campaign announcements, we basically drool at any opportunity to secure media interest. However, it’s when things calm down that our talents are put to the test.   When a lull in client announcements arise, securing coverage can seem near impossible and simply waiting around is never an option. Therefore, our roles require strategic thinking and proactive execution that continues the momentum of telling our clients’ stories.   Here are three ways you can take a proactive approach to public relations in order to [...]

Tips for Securing National Media Coverage

“No thanks.” “Not at this time.” “I appreciate your persistence, but I’m not interested.”   If you’re in PR, you’ve more than likely received a response similar to this from national media journalists. In my five years at Dittoe PR, I’ve heard this, well… too many times to count. While it can be discouraging to get so many rejections about your story idea, especially after you’ve spent hours coming up with the strategy and writing that perfect pitch, a PR professional must never give up. Hearing that “yes” makes the flurry of pitches worth it—for yourself and for your client.   [...]