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Facebook Live Tips: Before, During and After

Since Facebook rolled out its Live video streaming feature in 2016, more than 3.5 billion broadcasts have been viewed on the platform. Facebook Live video content receives an average of 3x more views than other video content on the platform, earning more than 3,000 years (yes, years) of watch time each day. And by 2021, the video live-streaming market is projected to be a $70 billion industry.  But even with the ROI right in front of them, many brands have struggled to get on the live-streaming train, citing lack of training or audience interest as their reasons why. And yes, some ...

By |2020-11-11T16:08:29-05:00November 11th, 2020|Social Media|0 Comments

How PR Has Shifted Since COVID-19

In the world of sharing news, PR professionals are adept at rolling with the punches and expecting the unexpected. A crisis? There’s typically a protocol involved that the team is prepared to execute. Last minute press release? Happens quite frequently. Early mornings and late nights? Sometimes, that’s just a part of the job. But we have all been disrupted this year – 2020 – in more ways than one. But has it all been negative?  Public relations is a profession that is built upon communication and the skills needed to cultivate favorable public images for organizations and/or individuals. For our staff ...

By |2020-10-23T09:21:34-04:00October 23rd, 2020|Public Relations|0 Comments

The Pros & Cons of Press Release Distribution Services

For big announcements, some companies and organizations may want to see their news published “on the wire” using a press release distribution services platform such as Business Wire, PR Newswire or PRWeb. For a fee, these subscription-based services can be used by PR professionals to distribute a client’s press releases to thousands of media outlets at once. While some companies may be required to complete a wire release because they are publicly traded, for others, knowing when and why to send a press release through the wire is crucial to saving any given business time and money. Dittoe Public Relations seldom ...

By |2020-10-16T14:25:43-04:00October 16th, 2020|PR tools|0 Comments

A Q&A with Ashley Eggert, VP of Client Services

Last week, we shared a blog post announcing two recent promotions at Dittoe PR. Ashley Eggert was named vice president of client services, and Greta Snell is now vice president of strategic initiatives. If you haven’t had a chance to see the Q&A we did with Greta, click here to check it out or head to our Instagram to watch a short video Q&A. Ashley joined Dittoe PR in 2009 as an account executive and has taken on increasing responsibilities over the years. Most recently, she served as a director of accounts. In her new role, Ashley will be responsible for ...

By |2020-09-09T16:47:29-04:00September 9th, 2020|Company Culture|0 Comments

Summer Tips for PR Career Development

Summer is a time when the skies are blue, the temperatures are warm, and the opportunities to advance your career can be found all around you. Due to the coronavirus, though, this summer already has been and is going to be one filled with social distancing and other restrictions never experienced before. Whether you are laying out on the beach or self quarantining in your house, there are several ways public relations professionals can expand their skill set during the “dog days of summer.” Here are five tips to help any PR professional become the best version of themselves during the ...

By |2020-07-28T11:23:57-04:00July 28th, 2020|PR tools|0 Comments
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