Using Data in Your Daily PR Initiatives

Marketing and PR were once considered the hardest departments for a business to quantify because there was a lack of definitive return on investment (ROI). With the rise of digital marketing, this has become a slightly mitigated problem with pay-to-click data, Google Analytics, and other various tools used to track engagements digitally. This is a far cry from trying to determine the sales impact of a billboard on the side of a highway, but it can still be challenging to prove that money invested in PR efforts has been felt by the company in one way or another. Fortunately, at Dittoe [...]

By |2019-07-22T16:42:04-04:00March 28th, 2019|Media Relations|0 Comments

PR Reporting 101: The Essential Measurement Tools

This time last year, I was barreling toward a quarter-life crisis by unnecessarily stressing about post-grad life. Despite rationally knowing I was prepared to work as a “real-life” PR pro and function as an active adult, I was terrified. Today, I can reflect back and say that my rationale was exactly accurate - minus my juvenile snack habits (Java flavored Monster, anyone?) - and I was much more prepared than I thought I would be. If you’re preparing to graduate in May, you may be wondering what my biggest (or most surprising) learning curve has been in my first full-time agency [...]

By |2019-07-22T15:36:16-04:00February 21st, 2019|Media Relations|0 Comments

Is Your PR Working? Four Measurements to Consider.

For many companies, there’s no better feeling than seeing positive media coverage about your brand. Not only is it a powerful way to build credibility and raise awareness, but it’s also a great way to further your business objectives. That is, if you know which elements you should value and measure. While some PR agencies use publicity value as the be-all, end-all factor in determining the value of PR, we try to stay away from this as much as possible. Why? There are two main reasons. For one, the way that agencies arrive at this number is nebulous at best. Secondly, [...]