If We Pitched Characters from “The Office”

Just like every other Millennial, the employees of Dittoe PR are concerningly obsessed with "The Office" and everything that it perfectly articulates – always managing to generate laughter no matter how many times you’ve seen the episode. It is just that good. And after reading a brilliantly creative blog by a Sigstr employee [and fellow ButlerBulldog], I was inspired to merge my love for Dunder Mifflin with the most significant aspect of public relations: pitching. While drafting personalized pitches for each reporter can seem time consuming, the lasting relationships formed with media members and top-notch coverage secured for our clients is [...]

By |2019-07-22T16:50:42-04:00May 2nd, 2019|Media Relations|0 Comments

What cuts in journalism jobs mean for PR

There are six public relations professionals for every journalist.In 1980, the ratio was 1.2 to 1.These ratios, pulled from recent U.S. Department of Labor statistics, illustrate just how dramatically the media relations landscape has fluctuated in the last 40 years. Especially in 2019, it’s clear that the media industry – and by extension public relations and media relations – is shifting as a result of waves of layoffs, changes in business models and the rise of influencers and citizen journalists in the internet age. Below, we explore the evolution of journalism, what it means for the PR industry and the role [...]

By |2019-07-22T15:48:14-04:00March 6th, 2019|Public Relations|0 Comments

Pitching 101: Media advisories, press releases and more

Being a young professional in the industry, many of my closest friends and family still don’t understand exactly what public relations and media relations consists of. To keep the conversation short and sweet, I describe my profession as “emailing reporters and asking them to cover my client’s story,” which isn’t technically wrong. But it’s also so much more than that. From drafting media advisories and finalizing press releases, to tailoring the perfect email pitch to the lifestyle reporter, my job can get pretty hectic! In order to get coverage for a client, these tactics are the most important pieces to the [...]

By |2019-02-19T18:19:36-05:00January 24th, 2019|Media Relations, Public Relations|0 Comments

Dittoe PR client announces monumental acquisition

Plastic straws.   They’re small, convenient, inexpensive and seemingly harmless. Their use has been widespread amongst restaurants, retailers, consumers and businesses alike for several decades. However, this modern-day convenience also comes at a high price.   Plastic straws not only contribute to our rising plastic pollution crisis, but they’re unavoidably harmful to the environment, as they’re too lightweight to make it through the mechanical recycling sorter. Shockingly enough, Americans use more than 500 million plastic straws each day.   Enter Aardvark Straws.   Introduced in 2007 in response to the growing anti-plastic movement, Aardvark Straws offer an environmentally friendly alternative to plastic [...]

By |2018-09-19T18:37:35-04:00September 20th, 2018|Client Coverage, Media Relations, Public Relations|0 Comments

Three tips for telling great brand stories through public relations

Everyone has said to someone, “I have a story to tell you.” Our brains are hardwired to tell and listen to interesting stories, not just facts or data.   Public relations professionals discuss storytelling all the time and do it every day, yet the term seems to have evolved into a buzzword in our industry. So, how do you define brand storytelling in PR?   At Dittoe PR, we are strong believers that every brand, company and founder have a compelling story to share. From advice on bolstering employee engagement to the proper disposal of pharmaceutical waste, every company can and [...]

By |2018-09-19T15:34:18-04:00September 14th, 2018|Communication, Content, Public Relations|0 Comments
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