Benefits of Leveraging Influencer Relations in Your Social Media Strategy

I’m guilty. I follow a ton of influencers. I read their microblog captions, like their photos and videos, and check out the products they promote. I’ve even purchased a product, or three, after seeing my favorite influencers post about them. Instagram reached over 1 billion active users nearly a year ago, and it’s already recognized as the fastest growing social network of 2019. So, it’s no surprise that nearly a third of my newsfeed is influencer-related content. Influencers aren’t a new concept, though. Back in 1931, Coca-Cola launched one of the first “influencer” campaigns, getting Santa himself to represent the refreshing [...]

Dittoe PR Takes On Swell of New Wisconsin Clients

2019 has gotten off to a great start for Dittoe PR, as we recently added two new clients to our roster – and they both happen to be based in Beloit, Wisconsin! In January, we kicked off partnerships with Geronimo Hospitality Group, the hospitality team behind award-winning boutique hotels, restaurants and clubs in Wisconsin and Indianapolis, and Beloit College, a private liberal arts college and the oldest continuously-operated college in the state of Wisconsin.While we will be developing and executing very different PR strategies for these two clients, our mission is the same: to proactively shape narratives that influence behavior and [...]

By |2019-07-22T15:41:27-04:00February 26th, 2019|Client Relationships|0 Comments

Tips for Successful Influencer Relations

Although it’s been around for decades in the form of celebrity endorsements, influencer relations is the latest craze in public relations and integrated marketing and is only going to continue to grow in relevancy. Rightfully so, too, because if done correctly, partnerships with influencers equate to a more personal approach to telling your brand story and thus generate brand loyally over time.   If you aren’t already incorporating influencer relations into your strategy, you are missing out on a huge opportunity. Working with an influencer can result in a number of things, including increased website traffic, social followers, new subscribers, brand [...]

By |2018-02-15T12:04:15-05:00February 15th, 2018|Media Strategy, Social Media|0 Comments