How to Execute a Successful Press Conference

Everyone knows what a press conference is, but determining when and why to organize one (or how) can be a little less clear. From a PR perspective, press conferences can be beneficial in acquiring an influx of media coverage all at once, allowing all attending media...

Four Social Media Trends for 2021

When we look back at the year we just had, one thing is certain: We spent a lot of time on social media. As we scrolled through the endless black hole of Instagram, Facebook, Twitter, Tik Tok (the most addicting, yikes), you name it, we consumed hours of news...

Reflecting on Dittoe PR’s 2020 Successes

This is a year that will not be forgotten. Amid the unrest, conflict and disorder, we all must take some time to recognize and celebrate the wins. In an ordinary year, it is easy to get bogged down in the day-to-day tasks and deliverables and quickly move past the...

How PR Has Shifted Since COVID-19

In the world of sharing news, PR professionals are adept at rolling with the punches and expecting the unexpected. A crisis? There’s typically a protocol involved that the team is prepared to execute. Last minute press release? Happens quite frequently. Early mornings...

4 Instagram Tools to Boost Engagement

We’re not talking about getting down on one knee with a diamond ring, we’re talking about Instagram engagement. In 2020, social media has been the most important tool – and sometimes, the only tool – for brands to communicate with their target audience throughout the...