Switching from journalism to PR: The surprises, struggles and wins

When declaring a major in college, it is easy to get overwhelmed with all of the different routes that a student interested in media could take. Is it advertising? Is it news writing and editing? How about marketing? Public relations? Broadcast journalism? As an incoming freshman, or even sophomore, making this one decision that filters your entire future career path can seem like a big decision. The good news is, all of these fields and specializations are very closely related. Even if you are a second-semester senior graduating with a degree in journalism, you, too, can land a PR fellowship in [...]

By |2020-02-19T10:38:10-05:00February 19th, 2020|Public Relations|0 Comments

7 ways to create an internship program that attracts star talent

It’s not always easy to land your first PR agency gig without resources, connections and having fulfilled an agency internship (or two, or three…) first. Working in an agency requires a lot of intangible skills – such as initiative, agility, accountability and work ethic – that compliment more technical skills like writing and strategy. This is why Dittoe PR has long invested in its intern program and has become one of the most competitive and coveted PR agency internships in the Circle City. We’ve evolved our program and processes over the years to curate an internship program that ensures every aspiring [...]

By |2020-02-04T10:01:46-05:00February 4th, 2020|Company Culture, Internship, Job Openings|0 Comments

How to Find the Best Influencer Partnerships for Your Brand

If you’ve looked at Instagram’s Discover page any time in the past 12 months, you’ve probably seen at least one influencer promoting a product or brand to their followers. If you’re like me, you might’ve even made a few purchases based on the recommendations of these trusted sources. But Instagram isn’t the only platform where you’ll find influencers promoting products. Check out YouTube, Facebook, Twitter – even Tik Tok – for influencers of all kinds promoting things like beauty products, car parts, restaurants, vacation destinations and everything in between. There are tons of benefits from leveraging influencer partnerships to further promote [...]

By |2020-01-29T11:51:29-05:00January 29th, 2020|Social Media|0 Comments

Now Accepting Applications for Public Relations Fall Internship 2019

If you’re interested in experiencing PR agency life and gaining real-world knowledge and experience, then Dittoe Public Relations may be the place for you! We’re hiring public relations interns for fall 2019, and we want you to apply! This internship is paid and part-time or full-time options are available.Here’s what you need to know:Dittoe PR interns are responsible for assisting with the execution of strategic public relations and social media initiatives and contributing to the success of the firm’s clients. Interns will be mentored by intern directors and work closely with the firm’s entire staff, from account coordinators to the company’s [...]

By |2019-07-22T16:49:06-04:00April 30th, 2019|Internship|0 Comments

PR Reporting 101: The Essential Measurement Tools

This time last year, I was barreling toward a quarter-life crisis by unnecessarily stressing about post-grad life. Despite rationally knowing I was prepared to work as a “real-life” PR pro and function as an active adult, I was terrified. Today, I can reflect back and say that my rationale was exactly accurate - minus my juvenile snack habits (Java flavored Monster, anyone?) - and I was much more prepared than I thought I would be. If you’re preparing to graduate in May, you may be wondering what my biggest (or most surprising) learning curve has been in my first full-time agency [...]

By |2019-07-22T15:36:16-04:00February 21st, 2019|Media Relations|0 Comments
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