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Are Google Ads Worth the Investment in 2026?

Are Google Ads Worth the Investment in 2026?

by Marissa Smith | Jun 11, 2026 | Digital Marketing, Thought Leadership

The short answer: yes — but not in the same way they were even two years ago. Google’s advertising ecosystem is undergoing one of its largest transformations since the introduction of Smart Bidding. As AI Overviews, AI Mode, and Gemini-powered search experiences...
Now Accepting Applications for Fall 2026 PR and Digital Marketing Internships at Dittoe PR

Now Accepting Applications for Fall 2026 PR and Digital Marketing Internships at Dittoe PR

by Andi Sommers | Jun 8, 2026 | Internship, Job Openings

Want to jumpstart your career in public relations or social media with an internship that actually puts you in the action? We’re looking for curious, creative, and driven storytellers who want their ideas heard and their work to make a real impact. We’re hiring paid...
Beyond the Logo: How Branding Defines Your Story

Beyond the Logo: How Branding Defines Your Story

by Madisen Petrosky | Mar 6, 2026 | Strategy

Introducing Dittoe PR’s Renewed Brand Story  While tiny font tweaks and small color shifts are key to a visual rebrand, AdAge says it’s all about the brand strategy. A logo captures attention, but brand strategy carries the narrative. Oftentimes, a rebrand...
How to Build a Brand Kit for Social Media [Updated 2025]

How to Build a Brand Kit for Social Media [Updated 2025]

by Marissa Smith | Jul 3, 2025 | Design, Social Media

When building a strong social media presence, consistent branding is key. An effective brand kit should clearly demonstrate the tone and aesthetic of your brand. What should you include in a social media brand kit? Let’s break it down. What is a brand kit and how is...
Making a Splash at the U.S. Olympic Swim Team Trials

Making a Splash at the U.S. Olympic Swim Team Trials

by Gabby Crays | Jul 25, 2024 | Public Relations, Social Media

June was a historic month for both Indianapolis and Dittoe PR. Our social media and PR team members played a pivotal role in the development, planning and execution of the U.S. Olympic Swim Trials. From media relations to social media management and strategic...
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Dittoe PR

Dittoe PR is a nationally recognized public relations and social media management agency.


Our Latest Posts

  • Google Ads: Are they worth it?
    Are Google Ads Worth the Investment in 2026?
    by Marissa Smith
    June 11, 2026
  • A colorful mural of Dittoe PR's values.
    Now Accepting Applications for Fall 2026 PR and Digital Marketing Internships at Dittoe PR
    by Andi Sommers
    June 8, 2026
  • SEO, AEO and Digital Optimization: Why Clear Brand Messaging Still Comes First
    by Marissa Smith
    May 15, 2026
  • Brands Showing Up in AI Search Have Something in Common: Good PR
    by Lauryn Keegan
    May 5, 2026
  • a laptop and typewriter sit on a wooden surface
    The Uncanny Impact of Generative AI on Digital Marketing
    by Madisen Petrosky
    April 20, 2026

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