PR Agencies vs. In-House PR

“Should I hire a PR agency or just hire someone internally?” This is a question I hear often working on the business development side of things, and it’s one that took me several years of agency experience to fully understand how to answer.  From a company...

TikTok vs. Instagram Reels

It’s no secret that short-form video content has exploded in popularity on social media over the past year. At the heart of this success are two beloved trailblazers: TikTok and Instagram Reels. Since the launch of Instagram Reels in August 2020, users have been...