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Why Earned Media Deserves a Spot in Your Business Strategy

Why Earned Media Deserves a Spot in Your Business Strategy

by Andi Sommers | Jul 15, 2025 | Client Coverage, Media Relations, Media Strategy

In today’s crowded marketplace, simply having a great product or service isn’t enough. Businesses need to cut through the noise and build genuine trust with their audience. Paid advertising and owned content have their place, but there’s an...

How the PR Industry has Changed in the Last 5 Years

by Zoe Spilker | Nov 3, 2021 | Media Relations

In an industry so intertwined with the ever-changing news cycle, it’s imperative that PR professionals adapt accordingly. Since 2016, America has witnessed two volatile elections and a myriad of events that have evoked calls for social change. The legacy of 2020 was...

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Our Latest Posts

  • A bottle of WhistlePig Whiskey, a glass of ice, a can of Liquid Death, and a jigger sit on a bar top. Photo courtesy of WhistlePig Whiskey.
    Why Earned Media Deserves a Spot in Your Business Strategy
    by Andi Sommers
    July 15, 2025
  • Printed examples of brand kit elements spread on a table.
    How to Build a Brand Kit for Social Media [Updated 2025]
    by Marissa Smith
    July 3, 2025
  • Data-Driven PR: Using Metrics to Measure Success and Improve Strategy
    by Ashley Desserich
    June 20, 2025
  • 3 Ways Media Relations Can Drive Business Growth
    by Madisen Petrosky
    May 30, 2025
  • A colorful mural of Dittoe PR's values.
    Fall 2025 Internship Openings: Join Dittoe PR’s Public Relations + Social Media Team!
    by Ali Westergren
    May 28, 2025

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