Tips for Securing National Media Coverage

“No thanks.” “Not at this time.” “I appreciate your persistence, but I’m not interested.”   If you’re in PR, you’ve more than likely received a response similar to this from national media journalists. In my five years at Dittoe PR, I’ve heard this, well… too many times to count. While it can be discouraging to get so many rejections about your story idea, especially after you’ve spent hours coming up with the strategy and writing that perfect pitch, a PR professional must never give up. Hearing that “yes” makes the flurry of pitches worth it—for yourself and for your client.   [...]