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How the PR Industry has Changed in the Last 5 Years

by Zoe Spilker | Nov 3, 2021 | Media Relations

In an industry so intertwined with the ever-changing news cycle, it’s imperative that PR professionals adapt accordingly. Since 2016, America has witnessed two volatile elections and a myriad of events that have evoked calls for social change. The legacy of 2020 was...

3 Ways Brands Can Be More Authentic on Social Media

by Skylar Whitney | Nov 15, 2018 | Communication, Media Strategy, PR tools, Social Media, Strategy

One of the most asked questions from clients in regard to social media is, “How do we get people to engage?” The answer can be both simple and complicated, but I’m here to break it down for you!   First things first – set a social media strategy. Implementing a...

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