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The Difference Between Marketing, PR and Advertising

The Difference Between Marketing, PR and Advertising

by Sarah Cox-Dedrick | Oct 24, 2022 | Communication

It’s safe to say that nearly every large organization understands it needs marketing, PR and advertising to be successful and competitive. But what’s the right amount for each? And is it beneficial to have them in action all at once? What about startups that don’t...

Shifting Skillset for PR Pros: Social Media

by Dittoe PR | Oct 25, 2018 | Public Relations, Social Media

The public relations industry has long been built on two core skills: writing flawless content and garnering influential media coverage on behalf of a client. If you embodied both skills and could execute them well, you were bound to be a successful PR pro. But, what...

Facebook: When to Advertise vs. When to Boost

by Skylar Whitney | May 18, 2017 | Media Strategy, Social Media

With more than 1.94 billion active monthly users worldwide, Facebook is the top social media network available with the ability to target specific audiences. Not only does the platform allow businesses to interact directly with followers via messaging features, but...

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