If one thing can be said about the new Market District and GetGo Cafe + Market stores it’s that they’ve got style. The two stores, subsidiaries of the multi-format retailer Giant Eagle, Inc., opened with a bang this week in Carmel.
In addition to showcasing their unique products, the opening turned into a star-studded affair with an opportunity for local media, as well as foodie, family and lifestyle bloggers, to get one-on-one interactions with Market District and GetGo executives, Market District’s culinary chefs, and celebrity guest Marc Summers, host of “Unwrapped” and executive producer of “Restaurant: Impossible” on Food Network.
With 120,000 square feet of space, Market District and its offerings are almost unbelievable. Here’s a glimpse of what they have to offer:
- A climate-controlled cigar humidor within its 15,000-square-feet beer, wine and liquor department;
- A Beauty Bar offering blowouts, haircuts, makeup and facials;
- A full-service restaurant, table by Market District;
- Themed and seasonal cooking classes led by Market District Chefs in its Cooking School;
- Gourmet and exotic delicacies such as truffle mushrooms and python meat (for the adventurous); and
- A wide range of organic and whole foods to satisfy every palate.
The 24-hour GetGo Cafe also offers a unique experience with a menu of made-fresh-to-order foods including mouthwatering, customizable subs, burgers, breakfast sandwiches and more, available at any time, day or night. The cafe also offers better-for-you options such as oatmeal, flatbreads and salads. Also available is a Smoothie & Espresso Bar, including lattes, mochas, iced coffees, espressos and more.
How Dittoe PR assisted in the Market District opening
Market District is Giant Eagle, Inc.’s first store in the Indiana market and needless to say, they were excited to bring the unique foodie concept and its offerings to Carmel. They brought Dittoe PR on board to ensure that consumers and media were just as excited about its grand opening.
Leading up to the grand opening, Dittoe PR worked to secure prime coverage for Market District and ensure the opening was at the forefront of everyone’s minds.
We primarily focused on obtaining earned media coverage in the Central Indiana market with a focus on the Indianapolis area. Through our efforts, we were able to secure stories with nearly every media outlet including The Indianapolis Star, Indianapolis Business Journal, Inside Indiana Business with Gerry Dick, Indianapolis Monthly, Current in Carmel and many more! In addition, our friends at the local TV stations joined us grand opening week for special segments, one-on-one tours, executive interviews and an unlimited amount of b-roll for morning and evening TV spots.
Here are just a few of the stories about Market District and GetGo’s grand openings Oct. 7:
The Indianapolis Star:
- Sneak peek: 7 things you wouldn’t expect about Market District
- Liz Biro: Yes, they sell python at Market District
- Carmel’s Market District offers groceries and so much more
The Indianapolis Business Journal:
Inside Indiana Business:
Indianapolis Monthly:
Indy Style
- Eat Drink Indy with Jolene Ketzenberger
WISH-TV (digital)
- New, unique grocery store opens in Carmel
Stop by Market District!
With Dittoe PR’s help, Market District in Carmel is on the fast track to becoming the leading grocer in Central Indiana. Market District is located at 11505 N. Illinois St., while GetGo CafeCafe + Market is just across the parking lot at 11545 N. Illinois St. We encourage you stop by. We guarantee you’ll go back!
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