Dittoe PR helps CycleBar breakaway from the peloton

by Dittoe PR | Apr 15, 2016 | Client Coverage, Client Relationships, Communication, Event Planning, Event Promotion, Events, Grand Opening Event, Indy, Media Relations, Media Strategy, Public Relations

Tired of being stuck behind joggers and walkers on the bike path? Say goodbye to traditional outdoor cycling and hello to CycleBar. CycleBar, an indoor cycling studio, opened its second location in Indianapolis with the help of Dittoe PR.

Unlike most workout studios that require a monthly membership fee, CycleBar Traders Point operates on a pay-per-class model that allows guests to purchase class packages and reserve their spots up to a week in advance.

How Dittoe PR assisted CycleBar’s opening

Dittoe PR invited area businesses, groups, and nonprofit organizations to attend a VIP experience free of charge. The only request? Riders were encouraged to bring spare office supplies as a special donation to Teachers’ Treasures, a local partner organization that helps teachers provide their students with the supplies necessary for a well-rounded education. Dittoe PR used the charitable tie to spark media interest and contribute to a good cause. A win-win for all involved.

Overall, CycleBar Traders Point was able to collect five donation boxes filled with new and gently used school supplies for Teachers’ Treasures. Each box weighed nearly 50 pounds!

“Our area teachers and students benefited enormously from this partnership,” said Margaret Sheehan, executive director of Teachers’ Treasures. “We are appreciative of CycleBar’s commitment to the community and in particular, to teachers and education.”

In addition to reaching out to local businesses and nonprofits for VIP rides, Dittoe PR executed several communications tactics including media relations, influencer outreach, and organic social media promotion to secure mounds of coverage for CycleBar. Interviews have included – WISH TV, WRTV, Indianapolis Business Journal, The Indianapolis Star, and Current in Zionsville.

With Dittoe PR’s help, CycleBar Traders Point is on its way to becoming the hottest ride in Indy. They’re located in the Traders Point Shopping Center at 6010 W. 86^TH St., Suite 130 and are currently running a three for $29 ride deal. We hope to see you there!