Today is National Use Micro-Holidays Day!

Okay, it’s not really National Use Micro-Holidays Day, but read on to see how micro-holidays can help elevate your social media presence! It may not always seem like it, but the main goal of social media is to be, well, social! As social media marketers, we spend most...

How to Get Your Brand Started on TikTok

I’m going to assume that, if you’re reading this blog, you are at least somewhat familiar with the social media platform TikTok. If for some reason you aren’t, please go create a profile, spend 30 minutes scrolling the For You page, and then try to tell me it’s not...

TikTok vs. Instagram Reels

It’s no secret that short-form video content has exploded in popularity on social media over the past year. At the heart of this success are two beloved trailblazers: TikTok and Instagram Reels. Since the launch of Instagram Reels in August 2020, users have been...

Four Social Media Trends for 2021

When we look back at the year we just had, one thing is certain: We spent a lot of time on social media. As we scrolled through the endless black hole of Instagram, Facebook, Twitter, Tik Tok (the most addicting, yikes), you name it, we consumed hours of news...

Facebook Live Tips: Before, During and After

Since Facebook rolled out its Live video streaming feature in 2016, more than 3.5 billion broadcasts have been viewed on the platform. Facebook Live video content receives an average of 3x more views than other video content on the platform, earning more than 3,000...