Blog2019-10-24T11:27:46-05:00

Top Services Clients Seek from Dittoe PR

My husband works in manufacturing, and he’s often met with blank stares when he tells colleagues that I work in PR. He once shared with me that he told a coworker I “tweet for work.” Technically, he’s not wrong. But that is just one aspect of my day-to-day work for clients who seek social media services from Dittoe PR.You know the difference between public relations and marketing and the services we provide, however, you may still be curious which services our clients turn to us for the most. No blank stares here – these are the top services our clients [...]

Dittoe PR Named Technology PR Firm of the Year

We are proud to announce our agency has been named the Technology PR Firm of the Year by the Software & Information Industry Association (SIIA) as part of its annual SIIA CODiE Awards! SIIA is the principal trade association for the software and digital content industries, and the SIIA CODiE Awards is the only peer-reviewed awards program to showcase business and education technology’s finest products and services. The first-round review of all nominees is conducted by software and business technology experts with considerable industry expertise, including members of the industry, analysts, media, bloggers, bankers and investors. The scores from the [...]

By |July 2nd, 2019|Categories: Award Win|Tags: , , , |0 Comments

How to Make the Most of Client Onboarding

When you’re living the agency life, clients are a pretty big part of the deal. As in, the biggest part. Our blog is full of useful content detailing how to get the most coverage for your clients, how to leverage that coverage on and off of social media, and dozens of other topics related to client success. But today, we’re going to back it all the way up to the beginning and talk about client onboarding. “Onboarding” a client is a term used when your business development team (in our case, the fabulous Lauryn Gray) has sealed the deal, signed [...]

How to Ensure Your Byline Pitch Gets Noticed

Let’s talk about bylines.A pillar of public relations, the epicenter of a great thought leadership campaign, the distinguishing mark of an established brand – okay, I’m being a little dramatic, but it’s true – bylines are a great way to make your client stand out amongst the competition. I’ll be honest, when I first started as an intern at Dittoe PR, I had no clue what a byline was. After all, there’s a lot of PR lingo that gets thrown around in this industry. I remember frantically typing “What is a byline?” into Google after seeing the phrase assigned in [...]

The Importance of Networking for PR Pros

As public relations and communications professionals, we’re no strangers to speaking with new people. Whether it’s clients, reporters or influencers – we are constantly networking. However, when was the last time you networked outside of the usual “people you kind of already know?” I’m talking about walking into a room and not knowing anyone. Does the thought alone make your hands sweat? If so, you aren’t alone! In fact, one in four professionals admit they don’t network at all. But let’s change that. Networking is a vital skill for PR and communications professionals. I’m a firm believer in stepping out [...]

By |June 13th, 2019|Categories: Public Relations|Tags: , , , , |0 Comments

The Impact of Social Media on PR

The world of public relations is changing, and we must change with it. Since the birth of social media, people have used various platforms to build communities, keep in contact with distant family members, share personal life updates and more. But over the past decade, businesses have made use of platforms like Facebook, Instagram and LinkedIn to further their goals of connecting directly with the public. According to a recent ING survey, 81% of PR pros feel they can no longer do their job without social media. Read that again. Now, let it sink in. But how much has social [...]

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