Blog2019-11-18T13:19:16-05:00

Newsjacking Amid a Pandemic

Over the last few months, the idea of getting your message across the stormy sea of COVID-19 news updates has been daunting, but we have some guidance to address your frustrations: Ride the wave. OK, enough with the metaphor. The best way to make the news when there’s too much of it is to join the conversation. One of our favorite ways to ensure that the right people learn about our clients at the right time is through a strategy called “newsjacking.” Newsjacking is the art of infusing a brand's message or initiative into breaking news or pop culture stories. ...

By |September 11th, 2020|Categories: Media Strategy|Tags: , , , , , , |0 Comments

A Q&A with Ashley Eggert, VP of Client Services

Last week, we shared a blog post announcing two recent promotions at Dittoe PR. Ashley Eggert was named vice president of client services, and Greta Snell is now vice president of strategic initiatives. If you haven’t had a chance to see the Q&A we did with Greta, click here to check it out or head to our Instagram to watch a short video Q&A. Ashley joined Dittoe PR in 2009 as an account executive and has taken on increasing responsibilities over the years. Most recently, she served as a director of accounts. In her new role, Ashley will be responsible ...

Dittoe Public Relations Makes Vice President Appointments

Our entire team at Dittoe PR is beyond excited to announce the recent promotions of Ashley Eggert and Greta Snell to vice president of client services and vice president of strategic initiatives, respectively. Previously, Ashley and Greta served as directors of accounts, developing and leading the execution of strategic public relations initiatives alongside select client account teams while also strategically advising across Dittoe PR's entire account roster. In their new roles, Ashley and Greta will serve as active members of Dittoe PR’s core leadership team and contribute to company planning as well as business strategy and growth alongside the firm’s ...

By |September 1st, 2020|Categories: Company Culture|Tags: , , , |0 Comments

4 Instagram Tools to Boost Engagement

We’re not talking about getting down on one knee with a diamond ring, we’re talking about Instagram engagement. In 2020, social media has been the most important tool – and sometimes, the only tool – for brands to communicate with their target audience throughout the pandemic. The importance of engagement on Instagram is crucial to the success of your posts and will make or break your content.  So, you’ve built a following, but you haven't been able to build a community or a relationship with your audience. Here are 4 Instagram tools that can be used to boost engagement. 1. ...

PR Pros: Networking Tips in the Age of Zoom

Networking. Some people cringe at the word while some welcome the opportunity to meet new faces, chat, and create relationships based on personal and professional similarities. Me? I’m a cringer, but in the world of PR, networking is inevitable.  With coronavirus changing everything, though, networking looks a lot different these days. No more in-person networking events or meeting strangers for coffee. And handshakes? Never heard of her. Luckily we have all become pretty technologically savvy in our “new normal” (ew), opening up an abundance of opportunities to meet and network from the comfort of your home. Not sure where to ...

Summer Tips for PR Career Development

Summer is a time when the skies are blue, the temperatures are warm, and the opportunities to advance your career can be found all around you. Due to the coronavirus, though, this summer already has been and is going to be one filled with social distancing and other restrictions never experienced before. Whether you are laying out on the beach or self quarantining in your house, there are several ways public relations professionals can expand their skill set during the “dog days of summer.” Here are five tips to help any PR professional become the best version of themselves during ...

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