Blog2019-10-24T11:27:46-05:00

Four Creative Ways to Research Your Target Audience

When people think of public relations, they often think of the glamorous Samantha Jones-type in “Sex in the City” – but it’s usually much more mundane than that. Don’t get me wrong, we do chat with media on a daily basis, oversee some pretty cool events and travel a lot, but more often than not we are buried deep in research. What are we researching, you ask? Usually searching for the best contacts and audiences for the next client outreach campaign.While it can be daunting to think about, stepping outside of the box to research a target audience can bring [...]

By |October 17th, 2019|Categories: Social Media|Tags: , , , |0 Comments

Dittoe PR Hits Another Hole-in-One at the 2019 BMW Championship

Since 2012, Dittoe PR has worked alongside the Western Golf Association to promote the BMW Championship, the penultimate event in the FedExCup Playoffs that invites the 70 best golfers in the world to compete for a $9 million prize. 2019 marked Dittoe PR’s fourth BMW Championship partnership to date and we were thrilled to be back. Held at the iconic Medinah Country Club in Medinah, Illinois, our team of PR experts were excited for another year of building awareness and stimulating excitement around the tournament’s return to the Chicago suburbs. Building Awareness Pre-Tournament One major change for the 2019 BMW [...]

Four Mistakes In Your Crisis Communications Plan

*Spoiler Alert*: This post contains spoilers from Spider-Man: Far From HomeLet’s say you’re Spider-Man. You just got done saving the world from Mysterio when that jerk releases your secret identity to the world. Sounds like a crisis for Peter Parker, amirite? While MCU fans will have to wait a couple years to find out how the web-slinger responds, you shouldn’t hesitate to start planning your own crisis communications plans. Hopefully evil, power-hungry maniacs aren’t going to set you up, but there are a myriad of other situations that could happen to your company at any given moment. Today we’re going [...]

By |October 10th, 2019|Categories: Crisis Communications|0 Comments

How to Use Twitter to Achieve Overall PR Goals, Part 2

This is the second of a three-part series.As I mentioned in Part 1 of this series, Twitter is a great place for PR pros to make connections, brag about themselves, and get inspired. However, “getting inspired” can often turn into “research” or vice versa. We’ve all opened Twitter to do something, closed it twenty minutes and too many hashtags later and thought, Wait, why did I open Twitter in the first place? Today we’re going to dive deeper into this aspect of the platform so the next time you get sucked into memes, you can also claim to be working [...]

By |October 3rd, 2019|Categories: Social Media|0 Comments

Our ‘PR’edictions for the Future

This month, Dittoe PR celebrates 20 years in business! All month long, we’re celebrating our anniversary by sharing content dedicated to the big 2-0. For our final blog post of this series, we’re looking ahead at the coming years and making predictions on how things will evolve.As we mentioned in last week’s blog post, the PR industry has changed so much in the past 20 years. Can you believe we used to fax our pitches to reporters? Our Gen Z employees definitely can’t. Twenty years ago I was in second grade, getting in trouble for talking too much, and today [...]

By |September 26th, 2019|Categories: Public Relations|Tags: , , , |0 Comments

That Was Then, This Is Now

As we approach the 20-year anniversary celebration of Dittoe PR, I can’t help but reflect on how we got here. And just how much has changed.I worked in public relations for four years before we started Dittoe PR. I was young, 22. And I looked it. So, with my first paycheck I bought librarian inspired reading glasses, a navy-blue pant suit and a handsome pleather briefcase. Nothing screamed seasoned professional to me more than these three essentials.It was 1995. We didn’t have cell phones. We connected to the internet by dial-up. And we used fax machines – often. How else [...]

By |September 20th, 2019|Categories: Public Relations|Tags: , , |0 Comments
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