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Explore content from our team of public relations and social media experts — industry insights, company news and more!
When and How to Implement These 3 Key PR Tactics
What is the benefit of exclusives? When should you pitch under embargo? What exactly is newsjacking? We break down these 3 key PR tactics and when to use them.
How to Get Your Brand Started on TikTok
TikTok has absolutely exploded over the past 18 months, which means you’re probably wondering how to get your brand started on the platform. The good thing is, you probably won’t need much more than a smartphone. Read on for some more tips.
The Defining Decades: How to Reach Millennials and Gen Z on Social Media
Social media today is so cluttered with dance trends, viral memes, life diaries and more, it can be nearly impossible to keep track of everything you “should” be doing for your business’s social media. The first step in breaking through the noise is to make sure you’re targeting the right audience.
Facing a Communications Crisis? Leverage These 5 Tactics – No Matter the Crisis
Picture this: you’re sitting in your office, sipping coffee, on cloud nine about the beautifully placed national media story you secured. Then BAM, you’re hit with a crisis that could potentially impact the company for years. What do you do?
PR Agencies vs. In-House PR
“Should I hire a PR agency or just hire someone internally?” We hear this often on the business development side of things. There are major differences between hiring an agency and hiring an individual(s) in-house to oversee PR, and pros and cons for each. Here are some things to consider if your organization is weighing whether to hire a PR agency versus keeping or adding PR in-house.
TikTok vs. Instagram Reels
It’s no secret that short-form video content has exploded in popularity on social media over the past year. At the heart of this success are two beloved trailblazers: TikTok and Instagram Reels. So, what sets them apart? Read on to learn five key differences between these two social media giants.






