by Skylar Whitney | Jan 11, 2019 | Social Media
Each new calendar year brings PR professionals the opportunity to set new goals and get organized. While the majority of pros are researching new media angles, publications and writers, drafting refreshed blog and website content and aligning with their clients’...
by Skylar Whitney | Nov 15, 2018 | Communication, Media Strategy, PR tools, Social Media, Strategy
One of the most asked questions from clients in regard to social media is, “How do we get people to engage?” The answer can be both simple and complicated, but I’m here to break it down for you! First things first – set a social media strategy. Implementing a social...
by Skylar Whitney | Sep 7, 2018 | Communication, Public Relations, Social Media
If you’re reading this, we assume you already have a LinkedIn profile and are familiar with the platform. (If not, what are you waiting for?) What you might not know, however, is that the social networking site is more than just a digital resume. LinkedIn has...
by Skylar Whitney | Jun 22, 2018 | Communication, PR tools, Social Media, Strategy
Maintaining a presence on social media allows brands to connect with consumers on a more personal level and participate in online discussions related to their products, industry and more. With 81 percent of Americans actively using social media and more than 58...
by Skylar Whitney | Jun 1, 2018 | Media Relations, Social Media, Strategy
Some of you may be wondering what is a social media strategy and is it necessary for my business? To answer your first question, a social media strategy is simply an extension of a business’ overall marketing and public relations strategy. Built to support the...
