Sydney Plichta
Senior Account Manager
Sydney’s PR expertise spans from local and trade media relations to content creation and client communication. She enjoys working with clients in the hospitality, higher education, real estate and lifestyle brand industries. She recently joined Dittoe PR’s new business development team and works closely with Lauryn and Chris to share Dittoe’s story.
Sydney is a Michigan State University alumna and volunteered as a social media content creator for the Alzheimer’s Association Michigan Chapter. She joined Dittoe PR as an intern in 2019.
Industry Articles
A Q&A with Mallory Smith, Vice President of Consumer Brands
As VP of Consumer Brands for Dittoe PR, Mallory Smith has seen how B2C public relations has changed firsthand. We talked with her about this role, how B2C public relations is changing across the board, and what it means for our clients.
7 Questions to Ask When Choosing a PR Agency
It’s important to partner with a public relations agency that aligns with your goals and values. Ask these questions during the sales process to identify the right PR partner for your company.
Why Is Thought Leadership Essential to Your PR Strategy?
Companies are full of talented individuals whose insights and experiences can benefit others in their industry. Sharing those insights with the media can also elevate the company itself.