Sydney Plichta
Senior Account Manager
Sydney’s PR expertise spans from local and trade media relations to content creation and client communication. She enjoys working with clients in the hospitality, higher education, real estate and lifestyle brand industries. She recently joined Dittoe PR’s new business development team and works closely with Lauryn and Chris to share Dittoe’s story.
Sydney is a Michigan State University alumna and volunteered as a social media content creator for the Alzheimer’s Association Michigan Chapter. She joined Dittoe PR as an intern in 2019.
Industry Articles
PR Predictions for 2024: The Year of AI, Affiliate Marketing & Data
There are plenty of big news stories coming in 2024, so what’s in store for PR professionals as we look to excel in the year ahead? Vice President of Client Services Ashley McMurray dives into the trends shaking up the industry.
3 Reasons Your Company Should Budget for PR in 2024
Q4 is here, meaning many businesses and department leads are evaluating and finalizing their budgets for the upcoming year. Should PR make the cut? A strong PR strategy can take your business to new heights, especially during strained economic times. Here are 3 reasons your company should include PR in your 2024 budget.
Life in Plastic: It’s a PR-tactic!
The Barbie movie’s marketing campaign took over everything from Google to Xbox. Dittoe PR’s Mallory Smith and Kaitlyn Elpers identify PR takeaways any team can use.
