Sara Creighton
Director of Accounts
Sara explored both coasts before settling back home again in Indiana. After studying international relations and French language at the University of San Diego, she pursued career interests in foreign policy, human rights, humanitarian work and telling human-interest stories with impact. She moved to Washington, D.C., and worked for the International Committee of the Red Cross, the world’s largest neutral and independent humanitarian agency supporting victims of international armed conflict. Her specific focus within humanitarian communications was portraying the impact and relevance of international humanitarian law through public, academic and media relations, social media diplomacy, and more.
Sara uses these skills today to lead strategic ideation for campaigns, write complex thought leadership content and work closely with clients across industries with an international scope, sustainability and ESG communications, and more. Not surprisingly, she loves working with nonprofit clients and mission-driven B2B and B2C clients, and she enjoys switching it up with restaurant and hospitality clients.
Industry Articles
Why PR Is More Important Now Than Ever
If we’ve learned anything from this past year, it’s that sometimes it’s hard to anticipate what the future holds and how different audiences will react. As our virtual world continues to expand and evolve, so will the need for impactful external communications globally.
How PR Has Shifted Since COVID-19
Public relations is a profession that is built upon communication and the skills needed to cultivate favorable public images for organizations and/or individuals. For our staff at Dittoe PR, it’s been interesting to observe how our day-to-day lives have shifted – everything from where we’re working, to what our clients need.
Agency vs. In-house: Sports PR
With both of my parents and older brother all working in sports public relations in some capacity, I dreamt of following in their steps and joining “the family business.” Focused on attaining that goal, I hadn’t opened myself to other aspects of the profession nor...
