Molly Clayton
PR Specialist
Molly has always been interested in the PR industry and is happy to be working with the “best out there!” (Her words, though we tend to agree.) Molly excels at media and influencer relations, event planning and coordinating, and content creation (and she particularly loves creating a good TikTok). She worked closely with media and influencers for “So Cold the River”’s Media Day and Movie Premiere at West Baden Resort in French Lick, Indiana. After graduating from the University of Dayton, Molly worked as a sales professional and stylist for Tom James Company before working for the IBJ as an executive assistant and special projects manager.
Industry Articles
The Do’s and Don’t’s of Addressing Crises via Social Media
Negative messages can often spread faster than positive ones, so PR pros need to be prepared to act in a meaningful way at the drop of a hat. But how you respond is certainly important. Here are six Do’s and Don’ts for handling Crises on Social Media.
Tweets: Not Fit for PR Pro Consumption
I recognize the power of Twitter and the positive impact it has made on media and society as a whole. It’s also an invaluable tool for PR pros; not only for engaging with reporters, but for engaging with publics. But it should NEVER be considered a top source for consuming media. By anybody. Ever.
The Importance of Building A Personal Brand in PR
When it comes to communicating in the business world, there’s nothing more important than strong, authentic branding.
