Michelle Lott
PR Specialist
A 2020 graduate of Auburn University, Michelle majored in Public Relations with a minor in Marketing. She started her professional career at a digital marketing firm where she worked on paid ads, SEO, web design and more. Following her move from Alabama to Indianapolis in May 2021, Michelle worked for a public relations agency before joining the team at Dittoe PR. She has a great deal of experience with B2B tech clients and has touched many industries, including financial, legal, healthcare, HR, geospatial, education, etc. Getting national coverage is never an easy feat, but it’s something Michelle has been proud to accomplish several times.
When she’s not working, you can find her playing with her black lab, Deacon, and watching any Auburn sporting event. She is scuba-certified – the best place she’s been diving is Grand Cayman, but she and her husband have a trip to Fiji planned that she’s hoping will top it.
Industry Articles
Public Relations in Times of National Tragedy
Profound tragedy is unfortunately a recurring part of our lives. When we have news to share, it can be a tricky question of what and when you should pitch. As humans, we want to be respectful. As PR professionals, we want to be sensitive to conditions and advise our clients and teams on the best course of action. See some tips on navigating public relations in times of national tragedy.
How to Turn a Press Release Into a National News Story
If there’s news to share, a press release is always the answer, right? It may be, but you’ll need to deploy more tools than just a release if you want national news coverage. Consider these questions in our latest blog.
How a PR Agency can Help With Branding, Social Media and Event Planning for Your Business
Did you know? Public relations dates back to the late 1800s and touches nearly every industry around the globe. It’s much more than drafting press releases these days, though, and present-day PR agencies can help with branding, social media and event planning. Read on to learn more.
