Megan Custodio
Senior Vice President and Partner
Megan has spent the past 16+ years with Dittoe PR, following graduation from Indiana University. Since then, she has grown in title (from intern to senior vice president and partner) and responsibilities (including business strategy and growth, client success, employee relations and development, and more). During her time at Dittoe PR, Megan has played a pivotal role in growing the agency’s workforce by 466%, expanding the company’s service offerings, developing and retaining team members, and building a company culture that is second to none. Megan was named a 2022 “Indy’s Best and Brightest” award winner and a PRNEWS “Top Women in PR” honoree.
A mom of three boys, Megan spends her (limited) remaining free time volunteering on the boards for the Humane Society of Hamilton County and More Than a Phone.
8 Skills You Need but Cannot Be Taught
A few months ago I was asked by an inquisitive mind, “What is one beneficial skill you’ve picked up on but weren’t necessarily taught?” I was pleasantly surprised by the question as it varies from the standard questions asked by prospective pros in the interview room.
Anti-racism training: Our organizational commitment
Our organization is committed to further amplifying BIPOC voices and consistently serving as a reliable and educated ally. In 2020, we initiated anti-racism training with Katara McCarty. During these training sessions, our team is challenged to answer difficult questions, gain new perspectives, and invoke uncomfortable conversations in order to grow and become better industry leaders, communicators, and BIPOC allies.
Why PR Is More Important Now Than Ever
If we’ve learned anything from this past year, it’s that sometimes it’s hard to anticipate what the future holds and how different audiences will react. As our virtual world continues to expand and evolve, so will the need for impactful external communications globally.
Are nano-influencers in your PR strategy? They should be.
According to Planoly, nano-influencers earn a 7% average engagement rate, which is higher than any other influencer group. There are also 3-9x as many nano-influencers as there are macro- (500K-1M) or mega- (1-5M) influencers, giving brands more opportunities to reach these audience members directly.
Tips for PR Firms to Work Effectively with Other Agencies
Public Relations has transformed into an integrated service offering. In addition to media relations, PR also includes social media, thought leadership, content development, influencer engagement and much more. Collaboration helps all agencies do together what they cannot do separately.
How to Execute a Successful Press Conference
Everyone knows what a press conference is, but determining when and why to organize one (or how) can be a little less clear. From a PR perspective, press conferences can be beneficial in acquiring an influx of media coverage all at once, allowing all attending media to simultaneously learn about and share an announcement and cause a big splash of coverage.
Four Social Media Trends for 2021
As social media platforms hit a record-breaking 3.8 billion users, social media teams across the nation are wondering how they can best engage with their audience in the new year. We’ve compiled a list of four social media trends we’ll likely see in 2021.
Finding Professional Fulfillment with Your Enneagram Type
The enneagram is another personality test, but this one draws from your core motivations that helped shape you and is based on some of your biggest desires and fears. Learning and appreciating your enneagram type can help you understand the underlying reasons you’ve made a decision in your life – like your career.
Reflecting on Dittoe PR’s 2020 Successes
As I pause to think about the highs and lows Dittoe PR has experienced this year, I feel incredibly fortunate to say that we have come out on top. There is so much our team should be proud of for accomplishing in 2020.
Wrapping Up 2020 with a New HQ, New Clients, Team Members & Accolades
This fall, we moved into a new office space located in the heart of Broad Ripple at 6426 N. College Ave. While most of the Dittoe PR team is currently working remotely, our office is open and team members are enjoying the option to come in and enjoy our brand new digs.
Call To Action
Create a department-specific call to action here. For example, Skylar’s would be social media management.
