Matt Waweru
PR Specialist
Matt joined Dittoe PR with a deep background rooted in sports communications. He previously worked in collegiate athletics for a Division I sports conference where he went from being a communications fellow to assistant director of communications and finally director of creative strategies & student-athlete initiatives. He uses this experience in pitching initiatives, drafting content and tracking success for clients, as well as hosting influencer events and new product launches.
Matt graduated from Purdue University with a degree in Public Relations and Strategic Communications and currently serves on the Young Professionals Board of the Indianapolis Cultural Trail. He also volunteers his time with local sporting events and has worked with March Madness, the College Football Playoff, the Big Ten Football Championship and the Indy 500.
Industry Articles
PR Agencies vs. In-House PR
“Should I hire a PR agency or just hire someone internally?” We hear this often on the business development side of things. There are major differences between hiring an agency and hiring an individual(s) in-house to oversee PR, and pros and cons for each. Here are some things to consider if your organization is weighing whether to hire a PR agency versus keeping or adding PR in-house.
Why PR Is More Important Now Than Ever
If we’ve learned anything from this past year, it’s that sometimes it’s hard to anticipate what the future holds and how different audiences will react. As our virtual world continues to expand and evolve, so will the need for impactful external communications globally.
How PR Has Shifted Since COVID-19
Public relations is a profession that is built upon communication and the skills needed to cultivate favorable public images for organizations and/or individuals. For our staff at Dittoe PR, it’s been interesting to observe how our day-to-day lives have shifted – everything from where we’re working, to what our clients need.
