Marissa Smith
Senior Digital Marketing Strategist
Marissa (she/they) is a multi-channel marketing mage, bringing a breadth of experience to Dittoe PR from previous roles at both agencies and nonprofit organizations. As Senior Digital Marketing Strategist, she develops and executes digital advertising campaigns for our clients that cohesively run alongside organic social media and public relations efforts.
Most recently, Marissa served in a dual-purpose account management and digital strategy role for a Texas-based SaaS agency specializing in healthcare marketing. In previous roles, they have led social media, brand positioning, SEO, stakeholder communications, business development, community engagement, website optimization and more.
In addition to her wide range of marketing expertise, Marissa has worked on such varied topics and projects from sheep farming to foot diseases, wastewater to international sports, and a number of social issues, including working with the ACLU of Indiana to help educate Hoosiers on reproductive rights.
Marissa studied journalism with a concentration in PR at Indiana University Indianapolis. In addition to her title as Senior Digital Marketing Strategist, she also accepts baker, cat mom, pisces queen, nerd and others. When they’re not working, Marissa can be found petting stray cats, reading fantasy novels, playing video games, wandering in the woods, or making art.
Industry Articles
Public Relations in Times of National Tragedy
Profound tragedy is unfortunately a recurring part of our lives. When we have news to share, it can be a tricky question of what and when you should pitch. As humans, we want to be respectful. As PR professionals, we want to be sensitive to conditions and advise our clients and teams on the best course of action. See some tips on navigating public relations in times of national tragedy.
How to Turn a Press Release Into a National News Story
If there’s news to share, a press release is always the answer, right? It may be, but you’ll need to deploy more tools than just a release if you want national news coverage. Consider these questions in our latest blog.
How a PR Agency can Help With Branding, Social Media and Event Planning for Your Business
Did you know? Public relations dates back to the late 1800s and touches nearly every industry around the globe. It’s much more than drafting press releases these days, though, and present-day PR agencies can help with branding, social media and event planning. Read on to learn more.
