Marissa Smith
Senior Digital Marketing Strategist
Marissa (she/they) is a multi-channel marketing mage, bringing a breadth of experience to Dittoe PR from previous roles at both agencies and nonprofit organizations. As Senior Digital Marketing Strategist, she develops and executes digital advertising campaigns for our clients that cohesively run alongside organic social media and public relations efforts.
Most recently, Marissa served in a dual-purpose account management and digital strategy role for a Texas-based SaaS agency specializing in healthcare marketing. In previous roles, they have led social media, brand positioning, SEO, stakeholder communications, business development, community engagement, website optimization and more.
In addition to her wide range of marketing expertise, Marissa has worked on such varied topics and projects from sheep farming to foot diseases, wastewater to international sports, and a number of social issues, including working with the ACLU of Indiana to help educate Hoosiers on reproductive rights.
Marissa studied journalism with a concentration in PR at Indiana University Indianapolis. In addition to her title as Senior Digital Marketing Strategist, she also accepts baker, cat mom, pisces queen, nerd and others. When they’re not working, Marissa can be found petting stray cats, reading fantasy novels, playing video games, wandering in the woods, or making art.
Industry Articles
PR Predictions for 2024: The Year of AI, Affiliate Marketing & Data
There are plenty of big news stories coming in 2024, so what’s in store for PR professionals as we look to excel in the year ahead? Vice President of Client Services Ashley McMurray dives into the trends shaking up the industry.
3 Reasons Your Company Should Budget for PR in 2024
Q4 is here, meaning many businesses and department leads are evaluating and finalizing their budgets for the upcoming year. Should PR make the cut? A strong PR strategy can take your business to new heights, especially during strained economic times. Here are 3 reasons your company should include PR in your 2024 budget.
Life in Plastic: It’s a PR-tactic!
The Barbie movie’s marketing campaign took over everything from Google to Xbox. Dittoe PR’s Mallory Smith and Kaitlyn Elpers identify PR takeaways any team can use.
