Madisen Petrosky
Director of Content
Madisen is Dittoe PR’s resident editor – she loves to review content drafted by her account teams (and everyone else) and help shape them into great narratives. She also likes to draft content herself, everything from press releases to white papers to internal communications. She enjoys working with clients in niche trade industries like health care, edtech and multifamily housing.
Madisen took a roundabout career path to PR agency life. She holds a degree in English Literature from Ball State, a Master’s certificate in Publishing from the University of Denver, and worked in nonprofit marketing before landing at Dittoe PR. She’s a published author, a voracious reader and keeps trying to make Dittoe PR Book Club happen.
Industry Articles
Six ways PR professionals can (and should) ‘think like a journalist’
As a young kid, I felt I was destined to be a journalist. I wrote family newsletters and questionable short stories. I scored the editor-in-chief spot on the high school newspaper staff and eventually made my way to the college newsroom. But my career led me...
How to Navigate A PR Crisis In Six Simple Steps
Bad reviews. An executive scandal. International data breach. A product malfunction. These are all examples of a PR crisis that many businesses have had to overcome, and they won’t be the last. In today’s age of social media and innovation, the likelihood of a...
How to Find Credible Sources to Cite in Media Pitches
It is more important than ever for public relations professionals to use credible sources in their pitches to the media. These credible sources ensure your audience can trust you, and that the assertions laid out in your pitch are backed up with reliable evidence.
