Liza Dittoe
Founding Principal
Liza was born to do PR. Her love of the craft, enthusiasm for the business, dedication to clients and knowledge of the media is unmatched. Liza began her career in New York City with Prime Time Live, giving her the opportunity to work side-by-side with Sam Donaldson and Diane Sawyer. She later began working in public relations at a mid-sized agency in Chicago before opening a remote division of the company in Indiana and quickly surpassing sales of Silicon Valley and New York City locations. In 1999, Liza left the company to start Dittoe PR with her husband Chris. What started as a small business operating out of their basement quickly grew into a booming agency that continues to thrive under Liza’s leadership.
Industry Articles
Three PR Uses for Twitter Lists
One of the most underused social media features by our industry are Twitter lists. Many public relations professionals either don’t know the feature is available or don’t know how it works. Before discussing the best uses for Twitter lists, let’s first touch on...
Five Tips for Acing Your Internship
Internships are a great opportunity to learn about your strengths and weaknesses in the profession you intend to pursue as a career. For me personally, this has been very apparent, as I started this internship at Dittoe PR with no prior agency experience. To say I was...
Fall Season Brings Change and Growth to Dittoe PR
Oh, fall! There are so many reasons to love the season - the cooling temperatures, the changing of the leaves, apple cider, and pumpkin spice everything...the list goes on and on! But at Dittoe PR, we’re most excited about the changes this season has brought on to our...
Four Creative Ways to Research Your Target Audience
When people think of public relations, they often think of the glamorous Samantha Jones-type in “Sex in the City” – but it’s usually much more mundane than that. Don’t get me wrong, we do chat with media on a daily basis, oversee some pretty cool events and travel a...
Dittoe PR Hits Another Hole-in-One at the 2019 BMW Championship
Since 2012, Dittoe PR has worked alongside the Western Golf Association to promote the BMW Championship, the penultimate event in the FedExCup Playoffs that invites the 70 best golfers in the world to compete for a $9 million prize. 2019 marked Dittoe PR’s fourth BMW...
Four Mistakes In Your Crisis Communications Plan
*Spoiler Alert*: This post contains spoilers from Spider-Man: Far From HomeLet’s say you’re Spider-Man. You just got done saving the world from Mysterio when that jerk releases your secret identity to the world. Sounds like a crisis for Peter Parker, amirite? While...
