Liza Dittoe
Founding Principal
Liza was born to do PR. Her love of the craft, enthusiasm for the business, dedication to clients and knowledge of the media is unmatched. Liza began her career in New York City with Prime Time Live, giving her the opportunity to work side-by-side with Sam Donaldson and Diane Sawyer. She later began working in public relations at a mid-sized agency in Chicago before opening a remote division of the company in Indiana and quickly surpassing sales of Silicon Valley and New York City locations. In 1999, Liza left the company to start Dittoe PR with her husband Chris. What started as a small business operating out of their basement quickly grew into a booming agency that continues to thrive under Liza’s leadership.
Industry Articles
3 Ways Media Relations Can Drive Business Growth
When people ask what kind of work public relations is, the simplest definition is “helping clients get covered in the news.” But that’s an oversimplification. Director of Content Madisen Petrosky shares three ways “getting covered in the news” can drive business growth.
Fall 2025 Internship Openings: Join Dittoe PR’s Public Relations + Social Media Team!
Looking to launch your career in public relations or social media? Want to intern at an agency where your ideas are valued and your work truly makes an impact? If you’re a driven, creative self-starter with a passion for storytelling and digital engagement, apply...
How Substack Is – and Isn’t – Changing PR
Journalists, media personalities and writers of all kinds have been flocking to Substack in recent years. Why? What does it mean for public relations? Senior Content Specialist Madisen Petrosky takes a look.
NOW HIRING: Digital Marketing Manager
Dittoe PR has an immediate opening for a part-time or full-time Digital Marketing Manager. If you have experience with social media and digital marketing services such as Google Ads and digital advertising, social media advertising, email marketing, and social media...
The Power of Executive PR: Boost Influence, Build Trust + Generate Real Business Outcomes
One of the most valuable applications of public relations is in the C-suite. A strong PR strategy helps leaders build credibility, connect with key audiences, and reinforce their company’s position as a leader in the industry. Here, Dittoe PR Vice President of Business Development Lauryn Keegan shares the real, measurable power of PR.
PR Lessons From the Biggest Crisis Communication Blunders of 2024
Each January, Dittoe PR Vice President Kasie Pieri breaks down the biggest PR blunders of the previous year. Take a look at the top four PR fails of 2024 and the PR lessons you can learn from them.
