Liza Dittoe
Founding Principal
Liza was born to do PR. Her love of the craft, enthusiasm for the business, dedication to clients and knowledge of the media is unmatched. Liza began her career in New York City with Prime Time Live, giving her the opportunity to work side-by-side with Sam Donaldson and Diane Sawyer. She later began working in public relations at a mid-sized agency in Chicago before opening a remote division of the company in Indiana and quickly surpassing sales of Silicon Valley and New York City locations. In 1999, Liza left the company to start Dittoe PR with her husband Chris. What started as a small business operating out of their basement quickly grew into a booming agency that continues to thrive under Liza’s leadership.
Industry Articles
Dittoe PR at 25: Career Highlights from Senior Vice President and Partner Megan Custodio
25 year ago, Chris and Liza took a leap of faith and started Dittoe Public Relations. They took another seven years later when they hired an intern straight out of IU. Today, she’s Dittoe PR’s senior vice president and partner. Here are some of Megan Custodio’s career highlights at Dittoe PR.
3 Ways Survey Data, Market Research + Trends Secure Top Media Coverage
Journalists constantly seek fresh content while juggling multiple stories and deadlines. As PR pros, we can help them out by providing compelling, original research with them. Director of Accounts Sara Creighton shares how.
Now Accepting Spring 2025 Public Relations + Social Media Internship Applications!
It’s that time of the year again! Interested in working at a public relations and social media agency, experiencing a fast-paced work environment, and interacting with real-life clients and media (and getting paid for it)? If so, we would love to have you apply for an...
Dittoe PR Recognized by PR Daily for Media Relations Success in Support of the Evans Scholars Foundation
We are proud to be named a finalist for PR Daily’s 2024 Nonprofit Communications Awards! Our recognition in the media relations category stems from an exceptional year in our long-standing partnership with The Evans Scholars Foundation.
A Q&A with Madisen Petrosky, Senior Content Specialist
As Senior Content Specialist, Madisen Petrosky writes creative, focused content that supports all of the agency’s clients, Dittoe PR’s digital marketing, and more. With AI (trying to) give writers a run for their money and the ever-changing nature of client content needs, we asked Madisen about her role, her writing process, and the trends she sees shaping PR writing.
Making a Splash at the U.S. Olympic Swim Team Trials
In June, Indianapolis welcomed thousands downtown to cheer on swimmers as they vied for a spot on the U.S. Olympic Swim Team. Dittoe PR was there to capture it all.
