Greta Snell
Vice President, Strategic Initiatives
With 15 years of industry experience, Greta has developed and executed successful PR strategies at the local and national level for clients in nearly every industry (some most people don’t even know exist!), and is well-versed in crisis communications, media training and integrating PR with social media and marketing. She loves working with clients that use PR to inform audiences on impactful topics and local clients working to connect with their community. In addition to client success, Greta leads Dittoe PR’s hiring, recruitment, internship program, onboarding, and training strategies while also supporting business efforts that propel Dittoe PR forward as an agency. She graduated from Indiana University and first joined the agency as an intern, putting her diverse background in journalism writing, copy editing, marketing and PR to good use.
Outside of the workplace, Greta is a mom of three and a registered yoga teacher and certified prenatal/postnatal yoga instructor. She credits much of her personal and professional growth to her long-time yoga habit, as well as her ongoing training and study of the ancient practice.
She serves on the Indy Zoo Council and the Local Organizing Committee (Communications and Media) for the 2024 U.S. Olympic Team Trials with Indiana Sports Corp. and USA Swimming. She is also an active member of the PRSA Hoosier Chapter.
Industry Articles
Top PR Trends for 2018: Part 2
Trends that will be shaping the public relations industry throughout 2018.
Five Lessons From 2017’s Biggest PR Fails
2017 debunked the myth “all press is good press” as we experienced some of the most gut-wrenching PR disasters that created major setbacks for a handful global corporations. While these major mishaps were difficult to watch, each crisis provided amazing real-life...
Becoming A Contributor to Provide Credibility
At its core, strategy drives public relations. So when it comes to finding unique and relevant ways to leverage clients as thought leaders in their respective industries, many PR professionals strategically turn to bylined articles. What is a bylined article? A...