Chris Dittoe
President & Co-Founder
Before building a top PR agency that’s been thriving in Indianapolis for more than two decades, Chris was a football standout as a quarterback at Indiana University, the Detroit Lions and during two seasons competing in NFL Europe. Chris leads the agency through business development, finance, human resources, strategic long-term plans and more. In his personal time, he values spending time with his family – children Maddie, Mia and Drew, and wife Liza.
Industry Articles
TikTok vs. Instagram Reels
It’s no secret that short-form video content has exploded in popularity on social media over the past year. At the heart of this success are two beloved trailblazers: TikTok and Instagram Reels. So, what sets them apart? Read on to learn five key differences between these two social media giants.
Continued anti-racism efforts: The New York Times’ 1619 Podcast
‘1619’ is an audio series on how slavery has transformed America, connecting past and present through the oldest form of storytelling. The six-episode series examines the long shadow of American slavery, focusing on topics such as the foundation of American government and democracy, the economy, music and more.
8 Skills You Need but Cannot Be Taught
A few months ago I was asked by an inquisitive mind, “What is one beneficial skill you’ve picked up on but weren’t necessarily taught?” I was pleasantly surprised by the question as it varies from the standard questions asked by prospective pros in the interview room.
Anti-racism training: Our organizational commitment
Our organization is committed to further amplifying BIPOC voices and consistently serving as a reliable and educated ally. In 2020, we initiated anti-racism training with Katara McCarty. During these training sessions, our team is challenged to answer difficult questions, gain new perspectives, and invoke uncomfortable conversations in order to grow and become better industry leaders, communicators, and BIPOC allies.
Why PR Is More Important Now Than Ever
If we’ve learned anything from this past year, it’s that sometimes it’s hard to anticipate what the future holds and how different audiences will react. As our virtual world continues to expand and evolve, so will the need for impactful external communications globally.
Are nano-influencers in your PR strategy? They should be.
According to Planoly, nano-influencers earn a 7% average engagement rate, which is higher than any other influencer group. There are also 3-9x as many nano-influencers as there are macro- (500K-1M) or mega- (1-5M) influencers, giving brands more opportunities to reach these audience members directly.
