Alyssa Ross
PR Specialist
Alyssa comes to Dittoe PR with prior agency experience working with clients across the spectrum from nonprofits to medtech. She excels in content drafting and thought leadership pitching and loves being the writer behind the scenes. She notes that she’s learned so much from her experiences working within healthcare/medtech and is loving being on the Vita Coco team here at Dittoe PR and learning more about consumer brands.
The majority of Alyssa’s time outside of work is spent with two of her sisters who live in and around Indy going to different coffee shops, doing Orange Theory and enjoying their time together. She is a graduate of Purdue University. Fun fact: she can say the alphabet backward!
Industry Articles
How to Navigate A PR Crisis In Six Simple Steps
Bad reviews. An executive scandal. International data breach. A product malfunction. These are all examples of a PR crisis that many businesses have had to overcome, and they won’t be the last. In today’s age of social media and innovation, the likelihood of a...
How to Find Credible Sources to Cite in Media Pitches
It is more important than ever for public relations professionals to use credible sources in their pitches to the media. These credible sources ensure your audience can trust you, and that the assertions laid out in your pitch are backed up with reliable evidence.
Why Persistence is Public Relations’ Most Valuable Skill
Securing killer client coverage, generating buzz for an upcoming event, or using media relations to drive measurable results is no easy feat. Being persistent in your media outreach is the key to a successful PR campaign.
