Now Accepting Applications for Public Relations Fall Internship 2018

If you’re interested in experiencing PR agency life and gaining real-world knowledge and experience, then Dittoe Public Relations may be the place for you! We’re hiring public relations interns for fall 2018, and we want you to apply! This internship is paid and part-time or full-time options are available.

 

Here’s what you need to know:

Dittoe PR interns are responsible for assisting with the execution of strategic public relations and social media initiatives and contributing to the success of the firm’s clients. Interns will be mentored by intern directors and work closely with the firm’s entire staff, from account coordinators to the company’s partners.

 

This internship is for detail-oriented, self-starters looking to develop a well-rounded public relations skillset in an energetic and challenging environment. The ideal candidate should have strong communication skills (both verbal and written), initiative, and creativity, as well as feel comfortable juggling multiple projects and deadlines. Key tasks will focus on media relations, research and analysis, reporting, content creation, and more.

 

Sampling of responsibilities:

  • Drafting compelling content such as press releases, media pitches, social media posts, and more
  • Carrying out special event planning tasks
  • Participating in agency meetings, training sessions, and brainstorming sessions
  • Handling research and analysis projects in support of client objectives as needed
  • Researching comprehensive press lists for local, national, and trade media
  • Contributing to the execution of media relations campaigns
  • Assisting with client and business projects as needed
  • Assisting with administrative duties as assigned by staff

 

Key qualifications:

  • Actively enrolled in or a recent graduate of a university journalism, public relations, strategic communications, marketing, advertising, or other related program
  • Previous professional or relevant internship experience (public relations experience is a plus)
  • An understanding of basic journalism and media relations skills
  • Solid, versatile writing skills in both creative and technical fields
  • An ability to be professional and personable in written and verbal communication
  • Demonstrates attention to detail and good judgment
  • Smart, creative, assertive, and innovative individual who thrives in a fast-paced environment
  • Flexible and willing to collaborate with teams
  • Proven ability to effectively prioritize and manage multiple tasks and competing deadlines
  • Additional knowledge in social media, design, photography/videography are a plus

 

To apply, send a cover letter, resume with references, and three diverse writing samples to Greta Snell at greta [at] dittoepr.com. No phone calls please. Applications must be submitted by 11:59 P.M. EST on Sunday, July 15.

Avoid Back to School Blues with Dittoe PR’s Fall Internship Program

Nothing rains on your sunny summer break more than stressing about an internship before you head back to school. Luckily we’re on the hunt for hard working interns to complete our team this Fall. If you’re interested in experiencing PR agency life and gaining real-world knowledge by working with bright and talented professionals, then Dittoe Public Relations may be the place for you! Please carefully review the internship description below.

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Requirements/Skills: Public relations interns will be actively enrolled in, or a recent graduate of, a university journalism, public relations, marketing, advertising or other related program. Current students will preferably have at least sophomore standing. The individual must demonstrate an understanding of basic media relations skills, solid writing skills, an ability to interact professionally with clients, attention to detail and good judgment.

A working knowledge of computers, as well as word processing and database management software is necessary. The public relations intern will be mentored by the intern director and will work closely with the firm’s account executives. Fall interns will work 20-40 hours per week. Prior relevant experience is preferred.

Responsibilities: We are looking for paid interns to work with us on a wide variety of client projects, including but not limited to:

business

• Drafting basic public relations created content including news releases, fact sheets, media advisories, media pitches, client meeting summaries, status reports, social media posts and other materials as directed
• Carrying out special event planning activities and arrangements as outlined by the intern director
• Attending and participating in client meetings, media training sessions, presentations and brainstorming sessions as directed
• Assisting with the development, research and updating of media lists and other databases. Other tasks include database creation, data entry and update additions and corrections
• Assisting with administrative duties including sorting, collating, stuffing envelopes, mailings and other administrative functions as assigned
• Supporting the firm’s efforts by drafting client-ready materials and performing research activities
• Assisting firm staff with other client, business development and firm management projects as needed

To Apply: Please email a cover letter, resume and three varying writing samples to:

Britny Kalule, Senior Account Manager and Intern Director
britny [at] dittoepr [dot] com

No phone calls please. The deadline to apply is 5:00 PM EST on Friday, July 15.

How to get media coverage for your next company event

Event planning is not for the faint of heart. But the added responsibility of inviting the media and securing press coverage for an event is enough to make even the most seasoned event planner’s stress level go off the charts.

Superhero

We’re here for you. And we’re sharing some of our secrets to success.

At any given moment, our agency is working tirelessly on behalf of our clients to invite journalists and online influencers to grand openings, launch parties, philanthropic donations and other company events that need to receive maximum exposure in the media and online. We’ve even donned superhero capes for the sake of pulling off a great event.

In other words, to say we know what works (and what doesn’t) to get the media to attend and cover your company event would be an understatement. Here are some words of wisdom from Dittoe PR Vice President and Partner Megan Custodio that will help you look like a hero the next time you need to drum up media coverage for your big day.

Do your homework before blindly sending invitations to the media. Identify which media outlets are most important to target, and then conduct research on their websites to see who’s recently covered a similar event. For example, if you’re opening a new restaurant, you can search for the names of restaurants that have recently opened in your area and see who reported on the news of their grand opening or VIP party. Once you’ve extended an invitation and they accept, though, your work doesn’t stop there.

BB

After they arrive at the event, greet them as soon as you can and offer to facilitate any interviews they may need, answer their questions, take them on a tour if the event necessitates it and thank them for coming.”

Targeted outreach and being an on-site resource are just two of the many keys to generating maximum media exposure for company events. From selecting the best time of the day and week to hold an event to choosing the right language to use in your media invitations, there are several other variables to consider when devising your media relations strategies and tactics for your next celebration.

Have a big event on the horizon for your company and want to make your life a lot easier? Ask us how we can make your next event a success. Here’s how we’ve recently helped Broken Beaker Distillery, Indiana Grown and TCC, the nation’s largest Verizon Premium Wireless Retailer, get major media attention for their recent initiatives.

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