Dittoe PR helps Indy PopCon become a household name

Where else can comics, gaming, YouTube, sci-fi, fantasy, and art fuse together for a weekend celebrating pop culture other than Indy PopCon? From June 17 through 19, the third-annual Indy PopCon was held at the Indiana Convention Center in Indianapolis. Unlike its competitors, PopCon does not hyper focus on one single fandom, but instead seeks to celebrate all types of popular culture. In other words, PopCon is “a con for fans, made by fans.”

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PopCon is an evolving event, celebrating fans around the world through collaboration, creativity and open-mindedness. Convention-goers are encouraged to discover their next obsession and interact with people from all different sorts of backgrounds and interests.

Dittoe PR helps spread the word about Indy PopCon

When Indy PopCon launched its inaugural convention in 2014, roughly 9,000 fans were in attendance. By 2015, the convention had more than doubled its attendance to 24,000. By the time 2016 rolled around, PopCon was preparing for a record-breaking 40,000 fans to attend the third-annual event.

With PopCon’s staggering growth, founders sought the assistance of Dittoe PR in order to grow their event even further, and to really spread the word to the city where it all began – Indianapolis.

“Indy PopCon is truly a celebration of Indianapolis and everything our city has to offer. Unlike some of the other conventions that come to Indianapolis, PopCon was created right here in our city,” said Carl Doninger, president of Indy PopCon.

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In order to increase the community’s knowledge of PopCon, Dittoe PR executed a number of communications strategies including corporate and non-profit outreach, but most importantly, media relations.

Throughout the media relations campaign, Dittoe PR secured a total of 80 pieces of coverage in a number of media outlets including, The Indianapolis Star, Indianapolis Business Journal, NUVO Newsweekly, Indianapolis Monthly, St. Louis Business Journal, WTHR-TV, WRTV-TV, WXIN-TV, WISH-TV, AdWeek, and more. The coverage resulted in a total of 16,303,341 media impressions and an overall ad rate value equivalent of $224,433.18.

Social media also played a big role in the spread of the event. Not only was information about the event dispersed through a number of social media outlets in both the time leading up to the event, as well as the weekend of, but the hashtag #IndyPopCon became a trending topic on Twitter that weekend as well.

Indy PopCon occurs annually, and will back for its fourth year in 2017 from July 7 through 9. We hope to see you there!

Dittoe PR helps CycleBar breakaway from the peloton

Tired of being stuck behind joggers and walkers on the bike path? Say goodbye to traditional outdoor cycling and hello to CycleBar. CycleBar, an indoor cycling studio, opened its second location in Indianapolis with the help of Dittoe PR.

Unlike most workout studios that require a monthly membership fee, CycleBar Traders Point operates on a pay-per-class model that allows guests to purchase class packages and reserve their spots up to a week in advance.

CycleBar Traders Point ribbon cutting

How Dittoe PR assisted CycleBar’s opening

Dittoe PR invited area businesses, groups, and nonprofit organizations to attend a VIP experience free of charge. The only request? Riders were encouraged to bring spare office supplies as a special donation to Teachers’ Treasures, a local partner organization that helps teachers provide their students with the supplies necessary for a well-rounded education. Dittoe PR used the charitable tie to spark media interest and contribute to a good cause. A win-win for all involved.

Overall, CycleBar Traders Point was able to collect five donation boxes filled with new and gently used school supplies for Teachers’ Treasures. Each box weighed nearly 50 pounds!

“Our area teachers and students benefited enormously from this partnership,” said Margaret Sheehan, executive director of Teachers’ Treasures. “We are appreciative of CycleBar’s commitment to the community and in particular, to teachers and education.”

CycleBar Traders PointIn addition to reaching out to local businesses and nonprofits for VIP rides, Dittoe PR executed several communications tactics including media relations, influencer outreach, and organic social media promotion to secure mounds of coverage for CycleBar. Interviews have included – WISH TV, WRTV, Indianapolis Business Journal, The Indianapolis Star, and Current in Zionsville.

With Dittoe PR’s help, CycleBar Traders Point is on its way to becoming the hottest ride in Indy.  They’re located in the Traders Point Shopping Center at 6010 W. 86TH St., Suite 130 and are currently running a three for $29 ride deal. We hope to see you there!

An Indianapolis Music and Technology Festival to Benefit the Leukemia and Lymphoma Society

My father broke the news to me in December 2012 that my Grandfather had been diagnosed with Leukemia. I had no idea what that meant for me or for us as a family. Growing up the only granddaughter, it’s safe to say my Grandfather and I had a bond that nobody in the world could comprehend or come between.

The doctors told us it would be months. Months quickly turned into weeks, and soon days. My grandfather was the strongest man I knew. He served 30+ years in the navy and continued to work until he wasn’t physically able. There is no feeling in the world like seeing the strongest person you know be torn down mentally, physically and emotionally by an illness… and not being able to help.

My grandfather was a blood donor his entire life. Near the end of the battle he was blood transfusion dependant. He would receive a blood transfusion every two weeks to hopefully give him a couple days of life. When the doctors gave word that he had three weeks left to live, I was on a plane to say my “see you later.” I was lucky enough to be in town during one of the transfusions. After eight or so hours in the hospital, the following day he was able to go swimming and out to eat with the family. A thousand words could never explain how thankful I am for that day with him. So thank you, from the bottom of my heart to everyone that has given blood or plans to in the future. Thank you.

Now, I can’t go a day without hearing the word cancer. Seven months since his funeral and I still cringe every time someone says the word. I had heard of Leukemia before but had never met anybody suffering from the disease itself. I am so incredibly thankful that my Grandfather lived to see 72 successful, happy years. Leukemia typically strikes much younger – very young children often suffer. Studies show that one in every five people know a person who has died or is suffering from a blood cancer: mothers, fathers, sons, daughters, grandchildren, grandparents, husbands, wives, friends, co-workers.

LLSWe’re close to a cure, though. Leukemia cases that had a 10 percent chance of survival now have in the 90s. It’s too late for my grandfather, but we’re close to saving many, many more people.

Since 2009, 55 candidates in the Indianapolis Man & Woman of the Year have raised nearly $1.8 million. Candidates are chosen each year to participate in a 10-week fundraising competition to earn the Leukemia & Lymphoma Society’s ‘Man & Woman of the Year’ titles by raising funds for blood cancer research.

This year, my father, Douglas Karr has been chosen as a 2014 candidate. My dad is the Chief Marketing Officer of Circupress, the CEO of DK New Media, founder of The Marketing Technology blog, and author of Corporate Blogging for Dummies. With my father’s technology background and large network throughout the city, he has decided to put on a Music and Technology Festival here in Indianapolis. On April 27, 2014, music will be played throughout the day in the Beer Garden of the Rathskellar and a technology conference will be held downstairs where you can see and experience the best marketing and technology the state has to offer.

2014-MTinMW-signThank you so much, to the Rathskeller for opening their hearts and venue to this upcoming event. The night will be filled with live, local musical talent while raising awareness for local marketing and technology companies. All proceeds from ticketing, sponsorships, and donations at the event will be benefiting the Leukemia and Lymphoma society – going directly to research, support and information programs for blood cancer patients.

Go to http://musictechindy.org to pledge, volunteer or sponsor the event. Be sure to RSVP and share the event on Facebook.

While my grandfather can’t attend, I’m sure his spirit will fill the air. Come join us!