How to Successfully Work Remotely

WFH. These three letters allow employees to move from the desk-bound constraints of a 9-to-5 office and give them the freedom to work from the comfort of their own home, a coffee shop, a collaborative working space or anywhere in between.

In recent years, the option to work elsewhere has seen a surge in popularity. According to a survey by AfterCollege, 68% of millennial job seekers say an option to work remotely would greatly increase their interest in specific employers. Furthermore, a survey from OwlLabs found that employees who work from home at least once a month are 24% more likely to feel happy and productive at work, resulting in 25% less employee turnover than their non-remote work offering counterparts.

Here at Dittoe PR, we offer the opportunity for our team members to work from home a half-day each week. Whether that’s a morning where getting out of bed just isn’t going to happen, or an afternoon where a change of scenery is crucial, this perk encourages us to take some time and work from wherever makes us happy.

Wherever you choose to set up shop, consider these four tips for the most productive outcome:

Dress for success.
Trust me, I know how incredibly tempting it is to throw on pajamas or sweatpants when you’re working from home. However, when you wear pajama pants to bed and sweatpants to lounge on a Saturday afternoon, you’re not in the right frame of mind to physically work.

Mind follows body! Separate your work outfits from your weekend outfits, and dress for the job you have. If you’re in clothes you’d go to work in, you’ll be less inclined to lay down on the couch or zone out for an hour or two.

Set up a workspace.
Similar to dressing for success, it can be tempting to wake up in bed, open up your work laptop and stay there until night falls. There’s a reason our employers keep us upright facing a screen at the office. Get out of bed (it’s harder than it sounds), situate a new desk space and work in that location. Find a place just uncomfortable enough to keep you focused.

Establish clear boundaries between your workspace and your home life. This separation reduces unintended stress and will provide you with enough energy to not only finish your work but keep you from hating your bed or couch when your day is done. No one wants that! 

Reduce distractions.
Sure, your office has its fair share of distractions. When you’re at home or elsewhere, however, those distractions are heightened. Think about it, if you’re at home, what else is there? Dishes to be cleaned, a comfortable couch with Netflix calling your name, Instagram notifications on your phone, that leaky faucet you swore you’d get fixed…the list goes on.

In short, multitasking doesn’t work. The American Psychological Association found that switching between tasks results in a 40% loss of productivity, especially when those tasks involve combining your actual work with scrolling through your Twitter feed. Treat your home – or wherever you choose to work from – as your own office when working remotely. You wouldn’t turn on Game of Thrones in the middle of a meeting, would you? Okay, don’t answer that.

Make a to-do list.
Even if you’re not a fan of the coveted to-do list, making one for your day at home will ensure you stay on track. Utilize Dittoe PR’s favorite list-making app Todoist, or simply put pen to paper with all the tasks needed for the day. As always with to-do lists, if you aren’t able to cross everything off, that’s okay! It’ll still help to keep you on track and remember what needs to be done the following day.

Schedule a few breaks, too. You don’t want to experience burnout at home of all places. If you plan your to-do list hour-by-hour, incorporate brief 15-minute breaks to allow your mind to recharge. Go outside, take a walk, walk your cat, walk your turtle, follow your hamster in its little ball, anything to boost your energy levels in between tasks.

When you spend your time wisely and efficiently, it’ll be like you never left the office. Now you’re ready to go forth and WFH, WFCS (work from coffee shop) or WFWYLHD (work from wherever your little heart desires)!

Interested in a career that lets you work remotely each week? We’re always accepting applications for consideration. Send your resume, cover letter and three writing samples to Ashley Eggert at ashley@dittoepr.com.  

Our Favorite DPR Moments of 2018

The new year is a great time to reset, reflect and set new goals — and that’s exactly what we’re going to do here.

 

From landing our clients in national media outlets and key industry publications to hiring six new full-time team members, Dittoe Public Relations has had an incredible 19th year driving results for our clients and growing our team. Relive our best moments of 2018 below.

 

Securing big media hits

At Dittoe PR, we don’t wait for news to happen. We make news happen. We’re all about securing consistent media coverage for clients in top tier media – national, local, trade and influencer outlets – by proactively brainstorming new story ideas.

 

Here are some of the biggest headlines we secured for our clients this year:

 

Bringing on new accounts, upsells

We pride ourselves on expanding our client roster and client scope with a variety of projects in the media relations, social media, event planning, content marketing and thought leadership spaces.

 

In 2018, Dittoe PR brought on multiple client wins in a variety of industries including Lonely Whale, Hoffmaster, Merchants Capital, Scooch and Massage Heights. Additionally, the company earned increases in scope for Aardvark and Medxcel. PSI, also new client in 2018, recently increased their desired scope of work with our team, as well.

 

Growing our team

Dittoe PR added six new full-time account coordinators and account executives to the team this year, each of whom are bringing exceptional results to clients day in and day out.

 

Shelby Kaiser joined the team in February and brought her experience of managing a sorority’s quarterly publication, assisting with email marketing and overseeing social media for individual chapters. Haley Williams brought her six years of industry experience in branding, storytelling and communication to the team in April.

 

Ashley Shuler (me!), a previous intern who started full time in June as an account coordinator, was promoted to the account executive role in October. Ashlea Alley, another former intern, also joined the team as an account coordinator after after graduating from the University of Indianapolis with a dual focus degree on public relations and journalism.

 

Jillian Thomas brought her eight years of TV reporting and anchoring experience to the team when she joined Dittoe PR in September as an account executive.

 

Kaitlyn Beck, who graduated from the Indiana University Media School with a B.A. in journalism and specializations in public relations and advertising, and Natalie Weber, a previous intern who started full time in October after graduating from Purdue University with a public relations and strategic communication degree, also joined as full-time account coordinators.

 

Developing our skills

Dittoe PR has always held personal and professional growth in high regard. We firmly believe that our premier PR agency can only grow if our people continue to grow, too.

 

This year, Dittoe PR introduced a professional development budget for all employees, and our team members took advantage of those dollars by attending conferences across the nation. Megan Custodio, Ashley Eggert and Greta Snell attended INBOUND 2018 in Boston; Kaiser, Vanessa Staublin and Sophie Maccagnone attended Digital Summit in Dallas; and Mallory Sturgeon and Kasie Pieri attended PR News’ Media Relations Conference in Washington, D.C.

 

Defining our values

This year, we embarked on a six-month journey toward building a stronger company culture through unified personal and professional development with the help of organizational coach, speaker and author, Katara McCarty.

 

After crowdsourcing responses to a select set of questions about Dittoe PR’s culture, the team collectively crafted four core values that we firmly believe in and practice daily to support each other, our clients and Dittoe PR as a system.

 

  • Cultivate Happy: At Dittoe PR, we have fun, work with passion and purpose, and value work-life balance.
  • We’ve Got Your Back: Because our team is always there for each other. Similarly, this value speaks volumes to how we treat our clients, because we’ve got their backs too.
  • Here We Grow: Because we believe we can go farther, together, by investing in our employees through professional development opportunities, mentorship programs, new client opportunities and more.
  • Exceed Expectations: Our team doesn’t just aim to meet client expectations. We strive to exceed them in any way possible.

 

From securing top tier media hits to cultivating our values, we can’t wait to see where 2019 takes us! Want your business on our 2019 list? Contact Lauryn Gray at lauryn@dittoepr.com to set up a consultation and learn more about our services.

Using Instagram Stories to Show Off Your Brand Behind the Scenes

RIP, Snapchat.

 

Okay, so Snapchat isn’t officially dead, but in June 2018, Instagram reported having up to 400 million daily active users – more than twice that of Snapchat. While Snapchat is still appealing to teens, we’ve been steadily phasing it out of our clients’ strategic social media plans. Why post to Snapchat when you already have a great platform built up on Instagram?

 

If static Instagram posts are the sandcastles, Instagram Stories are the sandbox. You don’t have to worry as much about the content quality because that’s not what your audience is looking for. They want to see what you’re doing, right then in the moment. That awesome product shot you got of hats perfectly balanced on a railing that did so well on your page? Show what it took to get that shot – including the 49 outtakes where hats kept falling over or hands were still caught in the frame.

 

Here are four other ideas to show off your brand with behind the scenes (BTS) Instagram Stories.

 

Event Planning.
Those of us in PR know how much work goes into planning an event, whether it’s a press conference or an exclusive blogger sneak-peek. Those rows of chairs don’t set themselves up on their own – take a boomerang of setting the chairs up, tag your employees doing the heavy lifting, and take a moment to recognize all the work that’s going into the event before the official photo-ops.

 

Interviews.
One of my favorite things to do at Dittoe PR is to set up on-air interviews for my clients. Like event planning, there’s a lot of coordination that goes into these interviews – and some very early morning trips to the news station! Most people only see the final interview when it airs on TV, so take a moment to get a BTS shot of the studio (don’t forget to tag the station and reporters!).

 

Photo Shoots.
Professional photo and video shoots will bring your brand the best visual materials you can ask for. Behind those lenses are a lot of people, tools and coordination that your fans may not be aware of. The top-down shot of a desk with your products scattered on it? There’s a photographer standing on a chair, holding her camera out at a precarious angle, and snapping by feel rather than what’s in the viewfinder. And there may be one person talking in the video, but there’s usually three or four people holding cameras, microphones and interview questions who are outside of the frame helping to make sure it all goes smoothly. Sharing this effort may make your followers appreciate that perfect shot even more.

 

Company Culture.
Unless your company is run by robots (which would be kind of cool), you work with people who have different interests and hobbies, as well as different roles within your organization. Introduce them to the world – with their permission, of course! You may know that your engineer has a thriving succulent collection on their desk, or your receptionist is notorious for their food-themed earrings. Your fans want to know the people behind their favorite brands.

 

And this doesn’t have to be on an individual level, either. If your company caters in lunch, regularly participates in #WineWednesday, or has a team building event off-site, these are great opportunities to show off your company culture and the leaders behind your success.

 

There are countless ways to use Instagram Stories to show off your company. If you’re not sure what might work, just take some boomerangs and see what happens!

 

Want some more help planning an in-depth social media strategy to show off your brand? Contact Lauryn Gray at lauryn@dittoepr.com.