Best PR Blogs to Follow in 2018

Looking for some PR inspiration? We’ve rounded up the best PR blogs to follow in the new year.

1.) Ragan’s PR Daily

This is one of the more obvious and most popular ones out there, and more of us should be visiting it at least once a week. Not only does it provide helpful writing tips – everything from ways to sign off an email to in-depth analysis on a trending topic – you’ll learn about new tools, successful public relations campaigns, and more.

Recommended article: Goodbye, SEO: PR is the new king

 

2.) PR Couture

With a specific section catering to career support, PR Couture provides an outlet for the not-so-pretty side of public relations. Along with hyping up successful PR professionals, they share open positions for prospective to seasoned PR pros searching for a career move.

Recommended article: Made a mistake at work? Here’s how to #HandleIt

 

3.) Spin Sucks

With the general population thinking that all PR professional spin stories or spit out #FakeNews, Spin Sucks does a nice job sharing the struggles in the industry and how to tackle them. Many of their articles compile best tools and best practices for your agency or as an individual. It has a little bit of everything.

Recommended article: Why today’s PR professionals need delegation skills

 

4.) PR 2.0 

With social media management becoming a more hand-in-hand service with traditional public relations, this blog helps guide you through, well, PR 2.0. It also guides you through the tricky topic of office politics and landing a leadership position.

Recommended article: 5 Ways our weekly FB live show helped grow our business

 

5.) Media Bullseye

With webinars, easy reads, podcasts, and long-form posts, Media Bullseye provides you with the knowledge of tools and gadgets for public relations success. “Chats with Chip” provides a unique and personality-driven perspective that could be useful to your agency or clients as a whole.

Recommended article: 5 Ways to make your brand more likable 

 

Whether you only have a few minutes or an hour, pick one of the above blogs (or even the Dittoe PR blog – shameless plug!) and dive deeper into the PR field and make professional development a priority in 2018.

 

Three Tips to Plan a Successful Grand Opening

Dittoe PR is no stranger to planning grand opening events. Between Broken Beaker Distillery, two CycleBar locations, six GetGo locations, Carmel’s Market District, Hickory House, and Broken English Taco Pub – among many others – we’ve got the process down pat.

 

When Chicago-famous taqueria Broken English Taco Pub decided to expand to Indianapolis, they had to not only find the perfect location but an Indianapolis public relations team to assist with grand opening planning and secure media coverage around the expansion to the Circle City. Assisting with everything from creating the guest list and sending invitations to coordinating a Facebook Live interview during the grand opening event, Dittoe PR did it all.

When planning for a grand opening event, keep the following tips in mind:

 

Set a goal. Is the goal to pack the house? Secure TV coverage? Work with key influencers? Once you know where the finish line is located, it’s much easier to start the marathon. Setting an overall goal will help keep the team’s eye on the prize during the planning process.

 

Outline the run-of-show. Keep everyone on track by creating a run-of-show document that will include all the key details, including contacts, timeline, media interviews, menus, entertainment, and more. The level of detail depends on the depth of the event, but collaborating with the team to ensure everything you need is in one place is integral to pulling off a successful event. Modifications can always be made, but having this prepared ahead of time relieves stress that will inevitably arise the day-of.

 

Give yourself plenty of time. There is a long list of steps that need to be accomplished to ensure the big day goes off without a hitch. Typically, grand openings can take weeks (or even months) to plan. By creating a time table for weekly tasks and checkpoints, it’s much easier to stay on track. Are there potential issues that might arise? Have your vendors signed contracts? Do you know who will field media interviews or check the guest list? Include these questions and details into your ever-evolving run-of-show to keep your team on track.

 

Have a grand opening coming up? Contact us for a consultation to find out how Dittoe PR can help!

Don’t Panic! Here Are The Top Crisis Communications Strategies

From large corporations to schools, government entities and even your friendly, neighborhood ice cream shop, every organization – large and small – will undoubtedly experience a crisis at one time or another.

 

And while every situation is different, one thing remains the same – the decisions you make regarding crisis communications will either help your company ride out the chaotic roller coaster or, if you’re not careful, cause lasting damage to your brand.

 

Following the crisis communications strategies listed below could help you protect your organization during a difficult time.

 

Preparation is Key

While it’s impossible to know exactly when a crisis will strike, it’s important to anticipate and plan for potential crises.

 

The best way to prepare is to create a detailed plan outlining every possible crisis – everything from running out of ice cream on a hot, summer day to the building burning down – and the best possible response for each situation.

 

One of the biggest challenges companies face during a crisis is having too many cooks in the kitchen. The crisis communications plan should specify who will make final decisions on messaging, who will be the media spokesperson and who needs to be looped into all crisis communications discussions.

 

Accuracy and Speed

At Dittoe PR, we consider accuracy and speed to be two of the main ingredients in crisis preparedness – and while both are important, the two can sometimes create a confusing balancing act.

 

In the case of a major crisis, it is incredibly important to act quickly to stay ahead of the media and response from target audiences. However, that does not mean you should hastily share information or whip up a media statement too quickly.

 

Our recommendation? Face the crisis head on, only sharing accurate and factual information. If you are unsure of how the fire started, avoid speculation at all costs. Instead, share what you DO know. Avoiding the media during a crisis is often the biggest mistake a company can make, as it creates unnecessary rumors and spreads confusing messages.

 

Company transparency

During a crisis, it’s sometimes easy to forget about your employees while trying to communicate with the media, law enforcement, investors and everyone else on your list. However, neglecting employees could be harmful to your company’s internal well-being.

 

Oftentimes, employees catch on to crisis situations even if the company has not shared information and updates. Company morale can quickly diminish if employees think something is wrong, but are not receiving informational updates. Instead, the organization should always make sure to share the most up-to-date information with all employees to keep everyone in the know.

 

In the event of a crisis, the CEO and the executive team must consider the company’s employees as another constituency to respect and inform. This is particularly helpful should an employee want to discuss the company’s situation with others, on social media or even with the media. You should prep employees on what’s appropriate to share with their own networks (and also what’s not).

 

In short, managing crisis communications is no easy task. However, it doesn’t have to be detrimental to your brand if you prepare, act quickly, share accurate information with the media and your employees, and most importantly, avoid panic!

 

Additionally, working with an experienced PR firm can ensure success before, during, and after a crisis occurs, as well as strongly increase the chances of making it through unscathed.

 

Think your company or brand could benefit from expert crisis communications? We’re happy to help!

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