PR Lingo 101: Phrases Every Pro Should Know

B-roll. Byline. Ed Cals. Embargo. Owned media. Press release. UMV.   If you’re a PR professional or work with media, you probably use some or all of these terms on a regular basis. We throw these phrases around with each other in the office, but we have to be mindful when speaking with a client or someone who’s not as familiar with public relations (like our friends or family). Heck, there were even some terms I had never heard of before starting my career at Dittoe PR (ed cals, anyone?).   Whether it’s an acronym, slang or just a word you’ve [...]

By |2018-11-01T11:29:06-04:00November 1st, 2018|Communication, PR tools|0 Comments

Want a New Car? Work in PR? You’ve Got the Tools to Save

A couple of weeks ago I was driving north on Keystone Ave. in Indianapolis when suddenly… rrrrrrRRRRRwwww . The sound came out of nowhere, and it wasn’t too loud. Then—and here’s the worst part—I put my foot down on the pedal to accelerate and the tachometer shot up to over 3,000 RPMs! Before I could react, my car launched into gear and sped up like rocket. Instinctively I put on my hazard lights and pulled over to the side of the road. After I mentally patted myself on the back for handling a car mechanical issue like Tony Kanaan, reality set [...]