Five Skills to Take PR Pros to the Next Level

There’s no doubt about it – PR is no longer just press releases. While media relations and communication skills cannot be understated, exceptional public relations pros will know how to utilize non-traditional skills to stand out and make an impact for their clients.   The way we communicate is constantly changing, which means PR professionals need to adapt quickly and creatively to share their message. If you want to get ahead and pick up a few tips and tricks to add to your toolbox, here are a few great places to start.   Invest in some design skills. Being able to make [...]

By |2019-02-19T18:21:31-05:00January 31st, 2019|PR tools, Public Relations|0 Comments

How to Stay Productive While Traveling for a Client

At Dittoe PR, we have the privilege of working with an abundance of national clients located across the United States. Keeping in touch with these clients regularly is easy (shout-out to technology), but on the occasion we need to connect with them for a strategic meeting, conference, event or face-to-face check-in, we find ourselves packing our bags and hitting the road.   As enjoyable as it is to take a break from the day-to-day office tasks and strategize with our clients over a cup of coffee or assist in putting on a major event, it can also be stressful at times. [...]

By |2018-10-10T15:44:07-04:00October 11th, 2018|Communication, Events, PR tools|0 Comments

Five Tips to Help You Succeed at Your Public Relations Internship

For many college students nearing graduation, completing an internship that will provide useful experience to apply post-graduation is a necessity. After wrapping up another year as a public relations student, I went into my first day as an intern at Dittoe PR in sponge mode, prepared to soak up all of the knowledge radiating from some of the best PR pros in the business.   Throughout the course of my internship, I was exposed to the different sides of public relations, including media relations, social media, thought leadership and more. I learned several invaluable skills that will be applicable to the [...]

How to Be Proactive With PR: Creating Coverage Out of Thin Air

Public relations professionals thrive during times of client chaos. From product launches and grand openings to initiative and campaign announcements, we basically drool at any opportunity to secure media interest. However, it’s when things calm down that our talents are put to the test.   When a lull in client announcements arise, securing coverage can seem near impossible and simply waiting around is never an option. Therefore, our roles require strategic thinking and proactive execution that continues the momentum of telling our clients’ stories.   Here are three ways you can take a proactive approach to public relations in order to [...]