You’ve made the big plunge! Congrats on your incredible startup adventure. You’re probably thinking, “Now where do I go next?” It’s no secret that starting a new business, no matter how much professional experience you have under your belt, is a challenging endeavor. And when it comes to showcasing a new company, it can be intimidating (especially when you’re trying to stay on a budget). By partnering with a PR agency, some of that weight is lifted off your shoulders, allowing you to focus more intently on running your business. Investing in PRPublic relations is about making news happen and ultimately [...]
Last week, the Dittoe Public Relations team was given the opportunity to take a front row seat as hundreds of entrepreneurs, founders and creative technologists from across the country converged on Indianapolis for the city’s first startup conference, The Powder Keg.
Rather than trying to do everything right off the cuff, invest in one form of marketing and do it well. Here is why I believe, that for young startups, PR should be the single-line item in their marketing budget for 2012.