Social Media Advertising: The Basics

So, you want to advertise on social media? Smart choice. Not only is advertising on social media more accessible for small businesses, it’s also more effective. According to the Global Web Index, “the average internet user now spends about 15 minutes longer each day on social platforms than they do watching TV.” With 50 percent of people using Facebook daily, and more than 2.2 billion monthly active users on the platform, this platform is a great place to start. Facebook, and by extension Instagram, is the most popular platform for social media advertising. But depending on the type of ad you’re [...]

By |2019-02-19T18:15:52-05:00February 7th, 2019|Social Media|0 Comments

Three ways you should already be using LinkedIn

If you’re reading this, we assume you already have a LinkedIn profile and are familiar with the platform. (If not, what are you waiting for?) What you might not know, however, is that the social networking site is more than just a digital resume.   LinkedIn has enabled companies to share more information, recruit employees, gain valuable customer feedback, generate new ideas and more. Using the following platform tools strategically will help position you as an industry thought leader and lend additional credibility to your brand.   Take advantage of LinkedIn Groups. LinkedIn Groups are virtual hubs on LinkedIn that provide [...]

By |2018-09-19T15:32:15-04:00September 7th, 2018|Communication, Public Relations, Social Media|0 Comments