The biggest part of our job is earning media coverage for our clients, which is done by pitching stories and developing relationships with journalists. Doing this effectively requires a strong media list, which is one of the key components to successful PR. Now, you may be wondering, what is a media list? Simply put, its compilation of reporters organized for the sole purpose of pitching them story ideas on behalf of your client. Its highly organized and updated frequently to accommodate today’s fast-paced, ever-changing journalism landscape. It’s also customized per story idea. If this sounds like a ton of work, it [...]
Plastic straws. They’re small, convenient, inexpensive and seemingly harmless. Their use has been widespread amongst restaurants, retailers, consumers and businesses alike for several decades. However, this modern-day convenience also comes at a high price. Plastic straws not only contribute to our rising plastic pollution crisis, but they’re unavoidably harmful to the environment, as they’re too lightweight to make it through the mechanical recycling sorter. Shockingly enough, Americans use more than 500 million plastic straws each day. Enter Aardvark Straws. Introduced in 2007 in response to the growing anti-plastic movement, Aardvark Straws offer an environmentally friendly alternative to plastic [...]
...I recognize the power of Twitter and the positive impact it has made on media and society as a whole. It’s also an invaluable tool for PR pros; not only for engaging with reporters, but for engaging with publics. But it should NEVER be considered a top source for consuming media. By anybody. Ever.
A couple of weeks ago I was driving north on Keystone Ave. in Indianapolis when suddenly… rrrrrrRRRRRwwww . The sound came out of nowhere, and it wasn’t too loud. Then—and here’s the worst part—I put my foot down on the pedal to accelerate and the tachometer shot up to over 3,000 RPMs! Before I could react, my car launched into gear and sped up like rocket. Instinctively I put on my hazard lights and pulled over to the side of the road. After I mentally patted myself on the back for handling a car mechanical issue like Tony Kanaan, reality set [...]
One of my favorite things about working at Dittoe PR is getting the opportunity to handle the interview process with Lauren Sanders. We get to meet a lot of different people with a lot of different experiences to share. It’s really refreshing to talk with others who are as passionate about the field of public relations as our entire team here at Dittoe is. I love hearing the media relations successes of other PR professionals. One example is a recent interviewee who worked her butt off to get a really amazing Wall Street Journal story for her previous employer. Her feeling [...]