How to Get Your Brand Started on TikTok

I’m going to assume that, if you’re reading this blog, you are at least somewhat familiar with the social media platform TikTok. If for some reason you aren’t, please go create a profile, spend 30 minutes scrolling the For You page, and then try to tell me it’s not...

PR Agencies vs. In-House PR

“Should I hire a PR agency or just hire someone internally?” This is a question I hear often working on the business development side of things, and it’s one that took me several years of agency experience to fully understand how to answer.  From a company...

8 Skills You Need but Cannot Be Taught

At a minimum, employees need role-specific knowledge, experience and skills to perform their job duties as expected. However, those who usually stand out as high performers often embody additional qualities, ones that aren’t easily taught. A few months ago I was asked...