Switching from journalism to PR: The surprises, struggles and wins

When declaring a major in college, it is easy to get overwhelmed with all of the different routes that a student interested in media could take. Is it advertising? Is it news writing and editing? How about marketing? Public relations? Broadcast journalism? As an incoming freshman, or even sophomore, making this one decision that filters your entire future career path can seem like a big decision. The good news is, all of these fields and specializations are very closely related. Even if you are a second-semester senior graduating with a degree in journalism, you, too, can land a PR fellowship in [...]

By |2020-02-19T10:38:10-05:00February 19th, 2020|Public Relations|0 Comments

Integrating a PR Agency With Your Marketing Team

Over time, it has become more common for companies to integrate public relations into their marketing plan. Why? Because each method of communication is impactful in its own way and can complement each other well when executed correctly.  Your Customer At the end of the day, it’s about reaching your audience. Whether you’re selling a good or service, messaging is important. What marketing can provide differs from PR, but both have the same goal of connecting with a certain audience. With PR, you can build trust with your audience. You’re telling a story and maintaining positive relationships with those that have [...]

By |2019-11-14T16:21:18-05:00November 14th, 2019|Public Relations|0 Comments

Public Relations vs. Marketing – What’s the Difference?

There are a lot of blurred lines when it comes to public relations and marketing. They intertwine so seamlessly that it can be easy to mistake one for the other. Often times when I tell others I work in PR, they’ll usually respond with something along the lines of “oh, so like, you do marketing?” This is usually when I take a deep breath and go into a “well…” explanation. When I was first deciding on what career path I wanted to take in college, all I knew was that I would have to end up taking business classes if I [...]

By |2019-02-19T18:13:07-05:00February 14th, 2019|Public Relations|0 Comments

Social Media Advertising: The Basics

So, you want to advertise on social media? Smart choice. Not only is advertising on social media more accessible for small businesses, it’s also more effective. According to the Global Web Index, “the average internet user now spends about 15 minutes longer each day on social platforms than they do watching TV.” With 50 percent of people using Facebook daily, and more than 2.2 billion monthly active users on the platform, this platform is a great place to start. Facebook, and by extension Instagram, is the most popular platform for social media advertising. But depending on the type of ad you’re [...]

By |2019-02-19T18:15:52-05:00February 7th, 2019|Social Media|0 Comments

Shifting Skillset for PR Pros: Social Media

The public relations industry has long been built on two core skills: writing flawless content and garnering influential media coverage on behalf of a client. If you embodied both skills, and could execute them well, you were bound to be a successful PR pro.   But, what about today? With the evolving skillset of PR professionals, it’s more important than ever to be armed with multiple proficiencies to develop and manage successful campaigns. In addition to the core competencies of a traditional PR professional, the following social media skills are key for any PR professional looking to grow within the industry. [...]

By |2018-10-31T09:22:45-04:00October 25th, 2018|Public Relations, Social Media|0 Comments
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