by Greta Snell | May 7, 2021 | Company Culture
At a minimum, employees need role-specific knowledge, experience and skills to perform their job duties as expected. However, those who usually stand out as high performers often embody additional qualities, ones that aren’t easily taught. A few months ago I was asked...
by Skylar Whitney | Mar 8, 2021 | Strategy
Influencer strategies are becoming increasingly common for everyone from big-box brands to small businesses. The trick is finding influencers that will successfully reach your target audience. The general assumption is that working with an influencer with a large...
by Greta Snell | Feb 23, 2021 | Client Relationships
Public Relations has transformed into an integrated service offering. In addition to media relations, PR also includes social media, thought leadership, content development, influencer engagement and much more. Beyond that, it’s important to also know that you can’t...
by Kaitlyn Elpers | Feb 3, 2021 | Events
Everyone knows what a press conference is, but determining when and why to organize one (or how) can be a little less clear. From a PR perspective, press conferences can be beneficial in acquiring an influx of media coverage all at once, allowing all attending media...
by Megan Custodio | Dec 16, 2020 | Company Culture
This is a year that will not be forgotten. Amid the unrest, conflict and disorder, we all must take some time to recognize and celebrate the wins. In an ordinary year, it is easy to get bogged down in the day-to-day tasks and deliverables and quickly move past the...
